Closer Look at the Madden 09 Sales

by
Posted September 12th, 2008 at 5:53 am

Official NPD sales numbers for August have been released and as expected it was Madden that dominated the month. A few days ago EA Sports president Peter Moore talked about the 6% sales increase and now we have the detailed breakdown. Dollar wise thanks to a shift towards the more expensive 360/PS3 versions as well as the Collector’s Edition it was a bigger pickup than just the total sales would represent.

360: 1,000,000 (+103,400)
PS3: 643,000 (+306,800)
Wii: 115,800 (+20,000)
PS2: 424,500 (-219,100)
Xbox: Unknown. (-100,000 estimate)

Looking back on NCAA Football 09′s numbers that franchise saw no change to 360 sales despite the increased user base. Here Madden has received a solid increase on the 360. As with NCAA it was the PS3 picking up the most new buyers somewhat closing the gap between the two HD systems. Within the next couple years the split may end up closer to even.

Meanwhile All-Play on the Wii looks to be a bust. Even though the game was improved and had more casual friendly features the sales remained flat. This is made especially concerning because of the much larger user base compared to the previous year. It may just be time to realize a sim sports game (outside of Tiger Woods) isn’t going to have much if any room for growth on that console.

It looks like this was the year that consumers dove into Madden thanks to the positive buzz leading up to and through release. The attrition to the PS2 was not that severe and the 360/PS3 picked up more than just what the PS2 and original Xbox lost.

  • pat

    at least there is a sign that more people are moving up to the next gen but ps2 was still really fun to play with madden

  • pat

    at least there is a sign that more people are moving up to the next gen but ps2 was still really fun to play with madden

  • nba2k

    A Milli.. A Milli.. A Milli

  • nba2k

    A Milli.. A Milli.. A Milli

  • Keith

    So overall sales were up a grand total of 2%. Nice spin job earlier this week, Peter. Maybe if you guys would add more playable camera angles, add in-game saves, vastly improve the OL/DL interaction, and vastly improve the presentation elements of the game (instead of concentrating on stupid features like Rewind), you’d actually see the 6-10% increase in sales that you were hoping for.

    Are you listening yet, EA?

  • Keith

    So overall sales were up a grand total of 2%. Nice spin job earlier this week, Peter. Maybe if you guys would add more playable camera angles, add in-game saves, vastly improve the OL/DL interaction, and vastly improve the presentation elements of the game (instead of concentrating on stupid features like Rewind), you’d actually see the 6-10% increase in sales that you were hoping for.

    Are you listening yet, EA?

  • james J

    [quote comment="36104"]So overall sales were up a grand total of 2%. Nice spin job earlier this week, Peter.

    Maybe if you guys would add more playable camera angles, add in-game saves, vastly improve the OL/DL interaction, and vastly improve the presentation elements of the game (instead of concentrating on stupid features like Rewind), you’d actually see the 6-10% increase in sales that you were hoping for.

    Are you listening yet, EA?[/quote]

    As much as we would like those things I doubt sales would go up because of them. People buy Madden every year no matter what. Where they would see sales grow is by getting people who don’t buy it, because they are intimidated or for whatever reason. That is why they worked on things like the adaptive difficulty and rewind. As much as the game being good could have been the reason sales were up even slightly, it could also have to do with it being more accessible.

  • james J

    [quote comment="36104"]So overall sales were up a grand total of 2%. Nice spin job earlier this week, Peter.

    Maybe if you guys would add more playable camera angles, add in-game saves, vastly improve the OL/DL interaction, and vastly improve the presentation elements of the game (instead of concentrating on stupid features like Rewind), you’d actually see the 6-10% increase in sales that you were hoping for.

    Are you listening yet, EA?[/quote]

    As much as we would like those things I doubt sales would go up because of them. People buy Madden every year no matter what. Where they would see sales grow is by getting people who don’t buy it, because they are intimidated or for whatever reason. That is why they worked on things like the adaptive difficulty and rewind. As much as the game being good could have been the reason sales were up even slightly, it could also have to do with it being more accessible.

  • stage mom

    does anyone know what time the new rosters will be out or are they already out

  • stage mom

    does anyone know what time the new rosters will be out or are they already out

  • VinTheDean

    As the price of the PS3 comes down (probably not until the spring) more people will mak the switch from PS2 to PS3. This is the way I look at it.

    Xbox – 1,000,000
    Sony – 1,600,000

    Sony still came on top.

  • VinTheDean

    As the price of the PS3 comes down (probably not until the spring) more people will mak the switch from PS2 to PS3. This is the way I look at it.

    Xbox – 1,000,000
    Sony – 1,600,000

    Sony still came on top.

  • Andy

    [quote comment="36118"]As the price of the PS3 comes down (probably not until the spring) more people will mak the switch from PS2 to PS3. This is the way I look at it.

    Xbox – 1,000,000
    Sony – 1,600,000

    Sony still came on top.[/quote]

    Check your math figures again. Better yet, less Madden – more school.

  • Andy

    [quote comment="36118"]As the price of the PS3 comes down (probably not until the spring) more people will mak the switch from PS2 to PS3. This is the way I look at it.

    Xbox – 1,000,000
    Sony – 1,600,000

    Sony still came on top.[/quote]

    Check your math figures again. Better yet, less Madden – more school.

  • nba2k

    [quote comment="36109"]does anyone know what time the new rosters will be out or are they already out[/quote]

    Why dont u just check urself? They will be out sometime today…

  • nba2k

    [quote comment="36109"]does anyone know what time the new rosters will be out or are they already out[/quote]

    Why dont u just check urself? They will be out sometime today…

  • slamfan4life

    pasta why do we need to know this

  • Josh

    [quote comment="36105"][quote comment="36104"]So overall sales were up a grand total of 2%. Nice spin job earlier this week, Peter.

    Maybe if you guys would add more playable camera angles, add in-game saves, vastly improve the OL/DL interaction, and vastly improve the presentation elements of the game (instead of concentrating on stupid features like Rewind), you’d actually see the 6-10% increase in sales that you were hoping for.

    Are you listening yet, EA?[/quote]

    As much as we would like those things I doubt sales would go up because of them. People buy Madden every year no matter what. Where they would see sales grow is by getting people who don’t buy it, because they are intimidated or for whatever reason. That is why they worked on things like the adaptive difficulty and rewind. As much as the game being good could have been the reason sales were up even slightly, it could also have to do with it being more accessible.[/quote]

    That is the excact reason why Madden will continue to get more acady because all EA cares about is sales & catoring to the “casual fan”. I understand as a business you want to make as much money as possible but if it means alienating your core fanbase then is making a few more million dollars that worth it to a mulibillion dollar company? Here’s a suggestion, since EA has so much money, why don’t they make 2 versions of Madden? We could have a casual Madden & a hardcore Madden. They could have 2 separate development teams so that the casual sh*t doesn’t take away from the hardcore. I know they have this adaptive AI & different levels of difficulty but my point is that they only have a year at a time to develop the game. If they split the game into 2 separate games then that would give them enough time to focus on both sides.

  • slamfan4life

    pasta why do we need to know this

  • Josh

    [quote comment="36105"][quote comment="36104"]So overall sales were up a grand total of 2%. Nice spin job earlier this week, Peter.

    Maybe if you guys would add more playable camera angles, add in-game saves, vastly improve the OL/DL interaction, and vastly improve the presentation elements of the game (instead of concentrating on stupid features like Rewind), you’d actually see the 6-10% increase in sales that you were hoping for.

    Are you listening yet, EA?[/quote]

    As much as we would like those things I doubt sales would go up because of them. People buy Madden every year no matter what. Where they would see sales grow is by getting people who don’t buy it, because they are intimidated or for whatever reason. That is why they worked on things like the adaptive difficulty and rewind. As much as the game being good could have been the reason sales were up even slightly, it could also have to do with it being more accessible.[/quote]

    That is the excact reason why Madden will continue to get more acady because all EA cares about is sales & catoring to the “casual fan”. I understand as a business you want to make as much money as possible but if it means alienating your core fanbase then is making a few more million dollars that worth it to a mulibillion dollar company? Here’s a suggestion, since EA has so much money, why don’t they make 2 versions of Madden? We could have a casual Madden & a hardcore Madden. They could have 2 separate development teams so that the casual sh*t doesn’t take away from the hardcore. I know they have this adaptive AI & different levels of difficulty but my point is that they only have a year at a time to develop the game. If they split the game into 2 separate games then that would give them enough time to focus on both sides.

  • Justin Tuck

    I didn’t buy madden this year. Im getting it when goes down to 40 bucks. I bought madden since 2004. but this year I rented and played the demo and it felt too much like last years just looks pretty nothing really changed Im happy with my madden 08. and I’ll just wait out for a price drop in January or something.

  • Justin Tuck

    I didn’t buy madden this year. Im getting it when goes down to 40 bucks. I bought madden since 2004. but this year I rented and played the demo and it felt too much like last years just looks pretty nothing really changed Im happy with my madden 08. and I’ll just wait out for a price drop in January or something.

  • pat

    [quote comment="36125"]pasta why do we need to know this[/quote]

    who said we need to know this..pasta puts any game info on his site and i think this post was very interesting

  • pat

    [quote comment="36125"]pasta why do we need to know this[/quote]

    who said we need to know this..pasta puts any game info on his site and i think this post was very interesting

  • adam

    pasta??

    OT but

    do you like Tiger Woods 09 for the Wii?

    what other games would you recommend??

    sorry i just wanna know cuz i just got the Wii

  • adam

    pasta??

    OT but

    do you like Tiger Woods 09 for the Wii?

    what other games would you recommend??

    sorry i just wanna know cuz i just got the Wii

  • Eric

    Stunned that the PS2 version still pushed almost 500k units. Imagine if next-gen Madden really was awesome, how many more units the PS3/360 would sell. Too many people still playing the old version because it is better.

    Cheaper PS3 would help too.

  • Eric

    Stunned that the PS2 version still pushed almost 500k units. Imagine if next-gen Madden really was awesome, how many more units the PS3/360 would sell. Too many people still playing the old version because it is better.

    Cheaper PS3 would help too.

  • CrimsonVoodoo

    Actually, my guess is these kind of numbers are a little disappointing to EA, given the buzz about the game being better and full blown hype machine Peter Moore created.

    Fact is – that EA doesn’t want to think about – is there IS a finite market for these games. It’s a big market but I think Madden has hit a plateau and whatever set of features/enhancements are only going to move that bar 3-5% every year

    I actually really like this years version – I’m a 2KNFL/APF fanboy of sorts, and EA has a long way to go with presentation and online leagues, but the actually game plays pretty well …. I’m just not sure it matters all that much to significantly growing overall sales figures

  • CrimsonVoodoo

    Actually, my guess is these kind of numbers are a little disappointing to EA, given the buzz about the game being better and full blown hype machine Peter Moore created.

    Fact is – that EA doesn’t want to think about – is there IS a finite market for these games. It’s a big market but I think Madden has hit a plateau and whatever set of features/enhancements are only going to move that bar 3-5% every year

    I actually really like this years version – I’m a 2KNFL/APF fanboy of sorts, and EA has a long way to go with presentation and online leagues, but the actually game plays pretty well …. I’m just not sure it matters all that much to significantly growing overall sales figures

  • http://pastapadre.com/ sdot

    i’m picked up dis yr MADDEN reluctantly & i’m REALLY startin 2 regrret it their R 2 many GLITCHES both BIG & small plus so much lackin VISUALLY 4 me dat it makes me NOT want 2 play da game

    just waitin 4 OCT 2 get here got 3gms dat i’m lookin 4ward 2 comin out so once those do itz off 2 GCRAZY wit dis ISH

    sept is goin by 2 SLO

  • http://pastapadre.com sdot

    i’m picked up dis yr MADDEN reluctantly & i’m REALLY startin 2 regrret it their R 2 many GLITCHES both BIG & small plus so much lackin VISUALLY 4 me dat it makes me NOT want 2 play da game

    just waitin 4 OCT 2 get here got 3gms dat i’m lookin 4ward 2 comin out so once those do itz off 2 GCRAZY wit dis ISH

    sept is goin by 2 SLO

  • slamfan4life

    well pat you seem like a total nerd then

  • slamfan4life

    well pat you seem like a total nerd then

  • pat

    [quote comment="36150"]well pat you seem like a total nerd then[/quote]

    how am i a total nerd i said i thought it was interesting and people would agree its pretty cool seeing how much people(like myself) waste money on such bad games

  • pat

    [quote comment="36150"]well pat you seem like a total nerd then[/quote]

    how am i a total nerd i said i thought it was interesting and people would agree its pretty cool seeing how much people(like myself) waste money on such bad games

  • slamfan4life

    what does the sales of this game have to do with you spending money on bad games…

  • slamfan4life

    what does the sales of this game have to do with you spending money on bad games…

  • pat

    [quote comment="36172"]what does the sales of this game have to do with you spending money on bad games…[/quote]

    wow how am i not getting this through ur head madden is the game everyone spends their money on there is sooooo much hype leading up to the release and everyone has to get it i must admit ea deosnt make the perfect game but they sure know how to suck their customers into their products

  • pat

    [quote comment="36172"]what does the sales of this game have to do with you spending money on bad games…[/quote]

    wow how am i not getting this through ur head madden is the game everyone spends their money on there is sooooo much hype leading up to the release and everyone has to get it i must admit ea deosnt make the perfect game but they sure know how to suck their customers into their products

  • http://pastapadre.com/ sdot

    SAD but TRU

  • http://pastapadre.com sdot

    SAD but TRU

  • pat

    think about it honetly..they get big time celebrities to appear in their commericals and it makes them look good but once you buy the game ea doesnt care for you no more which is very smart

  • pat

    think about it honetly..they get big time celebrities to appear in their commericals and it makes them look good but once you buy the game ea doesnt care for you no more which is very smart

  • http://pastapadre.com/ sdot

    which is also Y i’m dun wit MADDEN at least until 2011 comes out cuz i’m SURE der WON’T be a huge improvement from 09 to 2010

    maybe dey will STEP it UP by den

  • http://pastapadre.com sdot

    which is also Y i’m dun wit MADDEN at least until 2011 comes out cuz i’m SURE der WON’T be a huge improvement from 09 to 2010

    maybe dey will STEP it UP by den

  • pat

    i wonder if 2k will continue with the nfl 2k seires if ea doesnt extend their contract again in 2012

  • pat

    i wonder if 2k will continue with the nfl 2k seires if ea doesnt extend their contract again in 2012

  • http://pastapadre.com/ sdot

    i’m PRETTY SURE dat if EA DIDN’T extend it & Take2/2K was still N existence dat 2K would make another NFL LICENSED GAME

    itz just 2 much $$$ 4 2K NOT TOO

    make another wit disappointment of NEX GEN MADDENS coupled wit those die hard NFL 2K5 fans

    it would def do WELL FINANCIALLY

  • http://pastapadre.com sdot

    i’m PRETTY SURE dat if EA DIDN’T extend it & Take2/2K was still N existence dat 2K would make another NFL LICENSED GAME

    itz just 2 much $$$ 4 2K NOT TOO

    make another wit disappointment of NEX GEN MADDENS coupled wit those die hard NFL 2K5 fans

    it would def do WELL FINANCIALLY

Sponsors
Categories
Featured Video
Quantcast