Madden 2010 Cover Athlete May Be Determined Via Auction

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Posted October 27th, 2008 at 9:53 pm

Earlier today Peter Moore stated to Bloomberg that the cover of next year’s Madden may go to the highest bidder. The proceeds would then be donated to the United Way Foundation. The decision on whether this will happen has not yet been made but the possibility is being discussed.

There’s no question that many players would pay for the opportunity to be on the cover. Up until now the athlete has been determined by previous season performance, or in the case of Brett Favre the entirety of his career. After that discussions would proceed if the player was interested. The money paid to the athlete has always been relatively minimal, somewhere between $100,000-200,000. While LaDainian Tomlinson has turned down the cover because he wanted to be compensated more, most players jump at the chance without much regard to pay and consider it an honor.

I think this is a pretty cool idea especially with the money going to charity. It would be fun to find out who was bidding and who came out on top. No one is going to make a choice one way or the other on buying Madden based solely on the cover athlete, and EA can still go to some of the top players for marketing the game.

Do you think it would be a good idea to auction off the cover with the proceeds going to United Way? If so who would you hope would make a push to be the highest bidder?

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  • droopy34

    who cares who’s on the cover?!?!?!?!? we care that EA delivers a quality football game…forget the hype

  • droopy34

    who cares who’s on the cover?!?!?!?!? we care that EA delivers a quality football game…forget the hype

  • Chris

    Good Idea!…..I think Ocho Cinco will give it a try ;)

  • Chris

    Good Idea!…..I think Ocho Cinco will give it a try ;)

  • http://yahoo.com/ Matt

    i dont wANT ANY BEARS ON THERE BECOUSE I AM NOT UP TO ANY CURSES

    • Daunte

      Seriously… as a Vikings fan, that's why I want EA to stay away from Adrian… I'm not willing to take any risks after what happened with Culpepper. (whom I share a name with :D )

  • http://yahoo.com Matt

    i dont wANT ANY BEARS ON THERE BECOUSE I AM NOT UP TO ANY CURSES

    • Daunte

      Seriously… as a Vikings fan, that's why I want EA to stay away from Adrian… I'm not willing to take any risks after what happened with Culpepper. (whom I share a name with :D )

  • Justin tuck

    Madden has felled off nobody cares about this game anymore much less the cover. see you next generation madden maybe you can put out a good game or at least in 2013 when the license is up 2k can make a bid.

  • Justin tuck

    Madden has felled off nobody cares about this game anymore much less the cover. see you next generation madden maybe you can put out a good game or at least in 2013 when the license is up 2k can make a bid.

  • Uk II Gamer

    I think some of the money should go to charity and some go to EA so we don’t have to pay ridiculous prices for a seasoned update with minor things.

  • Uk II Gamer

    I think some of the money should go to charity and some go to EA so we don’t have to pay ridiculous prices for a seasoned update with minor things.

  • Kheez

    I hope some nobody offensive lineman wins the auction.

  • Kheez

    I hope some nobody offensive lineman wins the auction.

  • Jose Canseco

    HORRIBLE IDEA.

    EA are some money suckers.

    If some unknown player or O-Lineman wins the auction, it’ll jack up EA’s marketing and the game may sell a little less.

  • Jose Canseco

    HORRIBLE IDEA.

    EA are some money suckers.

    If some unknown player or O-Lineman wins the auction, it’ll jack up EA’s marketing and the game may sell a little less.

  • Mark

    [quote comment="43339"]I think some of the money should go to charity and some go to EA so we don’t have to pay ridiculous prices for a seasoned update with minor things.[/quote]

    It does say that the proceeds would be donated to the United Way; FYI…..

  • Mark

    [quote comment="43339"]I think some of the money should go to charity and some go to EA so we don’t have to pay ridiculous prices for a seasoned update with minor things.[/quote]

    It does say that the proceeds would be donated to the United Way; FYI…..

  • Nick

    I don’t know about this. Athletes are, by and large, a fairly superstitious lot. I’m guessing that very few would pay for the privilege of a curse. That said, as a Falcons fan, I guess I should be happy that this might keep Matt Ryan and Michael Turner off the cover. Don’t San Diego fans raise money every year to keep LT off the cover? I remember reading/hear that somewhere. It was probably on the internet, where everything is always true…

  • Nick

    I don’t know about this. Athletes are, by and large, a fairly superstitious lot. I’m guessing that very few would pay for the privilege of a curse. That said, as a Falcons fan, I guess I should be happy that this might keep Matt Ryan and Michael Turner off the cover. Don’t San Diego fans raise money every year to keep LT off the cover? I remember reading/hear that somewhere. It was probably on the internet, where everything is always true…

  • Ross

    This is ****ing retarded. Plain and simple.

  • Ross

    This is ****ing retarded. Plain and simple.

  • Loghren

    I’d love to see an offensive line pool their money together to make it on the cover.

  • Loghren

    I’d love to see an offensive line pool their money together to make it on the cover.

  • john doe

    I hope Ethan Albright is on the cover.
    http://www.thephatphree.com/features.asp?StoryID=3159&SectionID=2&LayoutType=1/
    I’d actually like to see a movement of fed up Madden gamers all spend their $60 to get Ethan Albright on the cover instead of wasting it on a buggy game.

  • john doe

    I hope Ethan Albright is on the cover.
    http://www.thephatphree.com/features.asp?StoryID=3159&SectionID=2&LayoutType=1/
    I’d actually like to see a movement of fed up Madden gamers all spend their $60 to get Ethan Albright on the cover instead of wasting it on a buggy game.

  • nba2k

    They always find ways to hype the game. Why not hype the gameplay and other things about the game. I could care less who is on the cover honestly my collectors edition didnt have a cover guy.

  • tom

    Lots of players donate privately to charity, or for that matter have their own charitable foundations so…to me this idea is kinda silly. M$, you have ridiculous amounts of money…just donate 5 bucks from each purchase of the game to a charity. This auction is silly.

  • nba2k

    They always find ways to hype the game. Why not hype the gameplay and other things about the game. I could care less who is on the cover honestly my collectors edition didnt have a cover guy.

  • tom

    Lots of players donate privately to charity, or for that matter have their own charitable foundations so…to me this idea is kinda silly. M$, you have ridiculous amounts of money…just donate 5 bucks from each purchase of the game to a charity. This auction is silly.

  • Eric

    stupid idea, what if a bad player that barely anyone recognizes wins the bid. are we going to have like a Ryan Grant on th cover or a ANthony gonzalez thats is stupid. just give the honors to who did the best. and for the charity cant EA shut thier mouths take out a couple miilion and just cough it up its not like they dont have the money to.

  • Eric

    stupid idea, what if a bad player that barely anyone recognizes wins the bid. are we going to have like a Ryan Grant on th cover or a ANthony gonzalez thats is stupid. just give the honors to who did the best. and for the charity cant EA shut thier mouths take out a couple miilion and just cough it up its not like they dont have the money to.

  • BiggieFatz

    I hope dallas cowboys owner jerry jones buys it, so he can have a big fkn star right on the box.

  • BiggieFatz

    I hope dallas cowboys owner jerry jones buys it, so he can have a big fkn star right on the box.

  • Paul

    Pacaman should do it so he can play next year :)

  • Paul

    Pacaman should do it so he can play next year :)

  • zhawk18

    I hope Lofa Tatupu or Patrick Willis get the cover.

  • zhawk18

    I hope Lofa Tatupu or Patrick Willis get the cover.

  • Phil

    I can see Chris Cooley doing it. Just with his blog and how involved he gets with his fans and all that stuff. Just the first name that came to mind when I read the article.

  • Phil

    I can see Chris Cooley doing it. Just with his blog and how involved he gets with his fans and all that stuff. Just the first name that came to mind when I read the article.

  • James

    well good thing its going to charity… now if they could only make a quality football game theyd be right on the ball

  • James

    well good thing its going to charity… now if they could only make a quality football game theyd be right on the ball

  • Skihawks

    What if a Madden fan wants in? I would put up $30,000.

  • Skihawks

    What if a Madden fan wants in? I would put up $30,000.

  • aaron

    c’mon Cromartie!

  • aaron

    c’mon Cromartie!

  • Darkheath

    Terry Tate… Office Linebacker!!!

    i’m sure Nike has the cash.

  • Darkheath

    Terry Tate… Office Linebacker!!!

    i’m sure Nike has the cash.

  • WEagle

    Actually I don’t think that many players will want to be on the cover. Jones-Drew would though.

  • WEagle

    Actually I don’t think that many players will want to be on the cover. Jones-Drew would though.

  • dann

    what if jon kitna is the highest bidder???

  • dann

    what if jon kitna is the highest bidder???

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