MLB 2K9 Going Overboard with Stadium Advertising

by
Posted February 14th, 2009 at 11:14 am

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I’ve never had any issues with in-game ads being displayed. This is because they have always been a natural fit, actually helping to increase the immersion factor. Seeing advertisements in places you would see them in real life they’ve makes sense. However with MLB 2K9 they may have finally crossed the line with how they are being inserted.

Thanks to Operation Sports who has provided screenshots of every stadium we can now see how certain ads (specifically Pepsi) are dominant. While it’s possible that some of those will be replaced with others dynamically throughout the year, what is of most concern is that 2K has added areas for ads that don’t actually exist in real life.

The most obvious example of this is Wrigley Field. A sign in center field has been inserted in order to get the State Farm advertisement in. Presumably this is because the ivy on the outfield wall prevents them from using that space to display their ads. Below you can see the State Farm sign in the 2K9 screen (top) and the real Wrigley (bottom).

wrigley2k9

There have also been some more subtle adjustments made to stadiums in order to get ads to fit. There are examples of outfield wall heights that have been made taller than they should be, apparently just to be able to insert a particular ad in that area. The left field at Nationals’ Park has been cited as a blatant example of this.

When asked about the State Farm sign in Wrigley one of the 2K9 developers responded by saying “Statefarm is a sponsor of our game and basically just like in actual stadiums where company’s pay money to advertise, statefarm pays us to advertise for them so we put up some signs for them.”

Again, when advertisements are in the appropriate places there is no reason to complain. However when it begins to affect the games with developers making changes to stadium designs in order to get them to fit or to include additional areas to place them it does become a concern.

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  • FormaggioFiglio

    Il calcio e buono. Il baseball e cattivo. EA e buono. 2k e cattivo. Perche 2k fa i video giochi. 2k e la delusione grande. Forza Italia!!!!!!!!!

  • FormaggioFiglio

    Il calcio e buono. Il baseball e cattivo. EA e buono. 2k e cattivo. Perche 2k fa i video giochi. 2k e la delusione grande. Forza Italia!!!!!!!!!

  • SODA SUCKS Gatorade

    1st most people who play this game do not deal with their insurance because their parents handle it. It is funny state farm puts advertisement in the game. 2nd i am happy i wont be playing with the rays. where are the cowbells? 3rd u guys who yell at the guy above just ignore the kid he has nothing better to do with his life except play with himself so just ignore him

  • SODA SUCKS Gatorade

    1st most people who play this game do not deal with their insurance because their parents handle it. It is funny state farm puts advertisement in the game. 2nd i am happy i wont be playing with the rays. where are the cowbells? 3rd u guys who yell at the guy above just ignore the kid he has nothing better to do with his life except play with himself so just ignore him

  • nyr2k2

    And despite all the advertising, we pay the same price.

  • nyr2k2

    And despite all the advertising, we pay the same price.

  • CLN

    This is pathetic. 2K has no respect for baseball lovers and they continue to walk all over them.

  • CLN

    This is pathetic. 2K has no respect for baseball lovers and they continue to walk all over them.

  • Sammy

    this is ridiculous, 2k is terrible at baseball games

  • Sammy

    this is ridiculous, 2k is terrible at baseball games

  • Kenneth Kraly Jr.

    Do not judge the game before it comes out. Give a MLB 2K9 a chance.

  • Kenneth Kraly Jr.

    Do not judge the game before it comes out. Give a MLB 2K9 a chance.

  • look @ the vids there awful

  • look @ the vids there awful

  • Jim Bach

    THE HORROR THE HORROR

  • Jim Bach

    THE HORROR THE HORROR

  • FormaggioFiglio

    Ciao Americanos. Buon Giorno. Mi Chiamo Formaggio Figlio in Inglese CheeseSon. 2k e delusione grande. Io odio 2k. I video giochi di 2k sono terribile. Arrivederci

  • FormaggioFiglio

    Ciao Americanos. Buon Giorno. Mi Chiamo Formaggio Figlio in Inglese CheeseSon. 2k e delusione grande. Io odio 2k. I video giochi di 2k sono terribile. Arrivederci

  • J-Claw

    And it just continues. Heres video of the State Farm (of course) Home Run Derby. As if they dont have State Farm in it enough there is a logo on the screen when batting. Seriously 2K this is ridiculous.

    http://www.operationsports.com/ostv.php?id=299&am…;

  • J-Claw

    And it just continues. Heres video of the State Farm (of course) Home Run Derby. As if they dont have State Farm in it enough there is a logo on the screen when batting. Seriously 2K this is ridiculous.

    http://www.operationsports.com/ostv.php?id=299&am

  • Yancy

    Howard is pretty good too. At the All-Star break hes got 177 home runs, 499 RBI, and 360 runs. LOL

  • Yancy

    Howard is pretty good too. At the All-Star break hes got 177 home runs, 499 RBI, and 360 runs. LOL

  • BIGBRENT

    Come on guys, stop with the banter.Who cares about the ads anyways.It doesn't bother me.If you guys are so concerned about the ads then don't buy the game its that f'n simple.You guys are being out of line, seriously.If I was concerned about the ads I wouldn't be able to focus on each batter of the opposing team and batting against the opposing pitcher.STOP YOUR F'ING COMPLAINING.For one thing 2K VC, completely redid the game from the ground up, they improved the pitching, fielding,base running and batting.Why complain about it when it hasn't come out yet, some of you guys are whole bunch of retarded hypocrites. I'm looking forward to play some good ball.

  • BIGBRENT

    Come on guys, stop with the banter.Who cares about the ads anyways.It doesn't bother me.If you guys are so concerned about the ads then don't buy the game its that f'n simple.You guys are being out of line, seriously.If I was concerned about the ads I wouldn't be able to focus on each batter of the opposing team and batting against the opposing pitcher.STOP YOUR F'ING COMPLAINING.For one thing 2K VC, completely redid the game from the ground up, they improved the pitching, fielding,base running and batting.Why complain about it when it hasn't come out yet, some of you guys are whole bunch of retarded hypocrites. I'm looking forward to play some good ball.

  • Eric

    I think the biggest thing that I notice is how inaccurate Wrigley Field is. Not even taking the State Farm sign into account, the stadium isn't accurate in many places.

  • Eric

    I think the biggest thing that I notice is how inaccurate Wrigley Field is. Not even taking the State Farm sign into account, the stadium isn't accurate in many places.

  • EAnuthuggersRsmug

    this 'article' is very smug and very transparent. pasta is never going to say something which is overall positive about a 2k product – never. Even though the OS preview is positive overall.

  • EAnuthuggersRsmug

    this 'article' is very smug and very transparent. pasta is never going to say something which is overall positive about a 2k product – never. Even though the OS preview is positive overall.

  • Trev

    LOL yeah its his fault that 2K is crapping all over baseball tradition and gamers.

  • Trev

    LOL yeah its his fault that 2K is crapping all over baseball tradition and gamers.

  • jjj

    You losers are monkeys! These games would cost $100 bucks with them! Morons!

  • jjj

    You losers are monkeys! These games would cost $100 bucks with them! Morons!