AGAIN you just can't seem to grasp what advertising is, it's almost bazar. The blogs aren't advertisements, they are Dev team insight into whats going on during the process of developing the game. Think of it as the directors commentary of a movie. Something they don't have to do but it's nice to keep your fan base interested and informed well before the product comes out. Just like directors commentary you can chose to follow the blogs and information or just bypass it. Not sure why it bugs the 2K fans so much.

If you are saying EA shouldn't talk about things they've improved on because 2k has had them in there game is silly. Here why, if i'm not mistaken NBA Live has been around far longer than NBA 2K, correct? So should we say 2K is adding features like dynamic lighting or the inclusion of 82games.com, throwback jerseys, hell dribbling the ball that Live has had since live came before 2K. See the stupidity in what you are saying (dumb people rarely do so no worries). The fact that 2K has only offered limited insight into there game isn't a knock on their Dev team but more so on there marketing dept. The strategy is going to be different because Live has to win back that brand trust where 2K doesn't. So it's just two different marketing strategies but for me I like the Blogs and the fact the EA is involved with the community, as a fan of Live to it makes me feel involved.

Be happy we have two strong titles this year. Competition is a good thing.