I really think there is a market for it, and I might even give the game a try if it weren't so expensive. I'd give around 5 to 8 bucks for this (max of 1000 MS points) for something like this, but not $15 like they are asking.

First year it should have been dirt cheap to entice people to play / try it. I would have started it off at $5, then add new features next year, and raise it to 7.50 (see if sales hold up), if they continue to hold up, determine if a feature set that warrants another price increase can be accomplished (only so much you can do with a game of this nature), if not, then keep it at the price and build the team / product such that revenue can be upheld and profit margins obtained.

For a company with such a good at marketing strategy, they tend to make extremely bad business decisions on new products developed in house.

I really think there is a market for it, and I might even give the game a try if it weren't so expensive. I'd give around 5 to 8 bucks for this (max of 1000 MS points) for something like this, but not $15 like they are asking.

First year it should have been dirt cheap to entice people to play / try it. I would have started it off at $5, then add new features next year, and raise it to 7.50 (see if sales hold up), if they continue to hold up, determine if a feature set that warrants another price increase can be accomplished (only so much you can do with a game of this nature), if not, then keep it at the price and build the team / product such that revenue can be upheld and profit margins obtained.

For a company with such a good at marketing strategy, they tend to make extremely bad business decisions on new products developed in house.