EA Sports creates Freestyle label

May 6, 2008 by pastapadre 

EA will be announcing the creation of a new label which will go by “EA Sports Freestyle”. This sub-brand of EA Sports will encompass the non-sim sports titles. Essentially “Freestyle” will be replacing the “EA BIG” brand.

EA Sports Freestyle games will be “about fun, inclusiveness, cooperation and suspending the normal rules associated with sports video games,” according to the company. The first title, FaceBreaker — a boxing game that offers cartoon violence — will debut in September.

With the news that Facebreaker will sell for less than the standard ($50) it seems as though that might become a staple of the “Freestyle” brand. Recent releases such as NFL Tour and FIFA Street 3 (which would’ve fit under “Freestyle”) have released a lower price points as well.

Also noted is that two unannounced games will be “Freestyle” titles along with a fitness game. That means the two new unannounced IPs that have been mentioned and speculated on likely will be along the lines of the arcade style (or at least non-conventional) sports offerings. My money is still on some variation of an NHL Street game to be one of them.

Comments

7 Responses to “EA Sports creates Freestyle label”

  1. askEARL360 sucks on May 6th, 2008 10:04 am Quote

    This label is just replacing the EA Sports BIG label which wasnt successful outside of mediocre SSX Tricky.

  2. johnnylasso on May 6th, 2008 10:42 am Quote

    askEARL360 sucks wrote:

    This label is just replacing the EA Sports BIG label which wasnt successful outside of mediocre SSX Tricky.

    The NBA Streets were very successful.

  3. shoeprint on May 6th, 2008 10:56 am Quote

    News flash: Take Two buys Ea

    LOL, this is crap news and bad news for EA… Why dont they just call it EA Kids?

    Kid games, im grown

  4. Zack on May 6th, 2008 11:53 am Quote

    Bring back nfl tour I think it has a lot of potential and personally I thought it was better then madden 08. Nhl street games were awesome to play 2.

  5. Di5P4tCh on May 6th, 2008 12:06 pm Quote

    i honestly think that a new lacrosse game is in the mix

  6. Eski on May 6th, 2008 12:09 pm Quote

    I am all for arcade style of play. Most old school gamers grew up on arcade-style games such as Arch Rivals, NBA Jam, 1st and Ten, Golden Tee, Punchout, etc.

    If there was another publisher attached to this everyone would not be as negative.

    I am supportive of games that casual gamers can enjoy. This tells me that EA is going to maintain its core gameplay when it comes to the simulations….

    I hope EA re-releases some old school games like Dr. J vs Larry Bird and Jordan vs Bird. Those games were awesome.

  7. 47 on May 6th, 2008 1:26 pm Quote

    They dont really need this, i mean Madden, NCAA and Live are about as “non-sim” as you can get.

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