Avatar continues to draw massive crowds and after 12 days has grossed $250.4 million. Only four movies have reached the $250 million mark faster but all of them had much larger opening weekends than Avatar. Some of the reason why it is holding so well has to be attributed to the higher ticket prices from 3D and IMAX screens but it is the word-of-mouth that is the primary driver of success. The worldwide total gross is now nearing $700 million. It is remarkable looking at the weekday numbers...

In what turned out to be the highest grossing weekend in box office history Avatar came in #1 and nearly matched its first weekend while Sherlock Holmes, Alvin and the Chipmunks, and It's Complicated all opened strong. A total of $278 million was spent at the box office shattering the previous record for a weekend which came in June 2008 with the release of The Dark Knight. (more...)...

After pulling in $77 million over the weekend Avatar made $16.4 million on Monday and $16.2 million on Tuesday. These are huge numbers for weekdays and a clear indication that it is benefiting from the incredibly strong word-of-mouth. Avatar has now made $109.5 million in just five days of release. The only movie to open higher than Avatar in the history of December was in 2007 with I Am Legend.  That movie followed up a $77.2 million weekend with a $7.5 million Monday in comparison. I Am ...

The final numbers are in for opening weekend of Avatar. The James Cameron film was able to pull in $77 million domestically and totaled $242 million worldwide. That is a good result but one that fell about in the middle of what was a wide range of industry predictions. Despite that the long-term outlook may be better than originally anticipated based on word-of-mouth that is proving incredibly strong. The worldwide take provided Avatar the title of the biggest opening weekend of all time fo...