New Moon Breaks Midnight Sales Record

Posted November 20th, 2009 at 1:49 pm


Just a few days ago it was announced that advance sales for The Twilight Saga: New Moon had become the highest in history. New Moon can now lay claim to another record this time grossing the most money from midnight showings. Harry Potter and the Half-Blood Prince had owned the record with $22.2 million but New Moon grossed $26.3 million.

Half-Blood Prince’s midnight take represented 28.5% of its full weekend gross. That movie had the advantage of opening in the summer though when more people are available to attend late night screenings. Twilight fans are certainly rabid and that will result in it being somewhat front-loaded though more in the sense of having stronger full weekend before dropping off faster in the coming weeks. Conservatively that could put the midnight gross at around 25% and have New Moon on pace to making about $105 for the weekend. Which, incidentally, would then break the record for biggest November opening weekend.