NBA Teams Using Live 09 To Scout
by 
For a while now it has been evident to me that the most interesting aspect of NBA Live 09’s 365 feature is using it as NBA knowledge for analyzing teams and players. This apparently is not lost upon the actual NBA teams as it is reported about half of them are using the game as a way to evaluate talent and prepare gameplans.
Daryl Morey (Houston Rockets GM) uses the EA Sports NBA game for professional reasons. He uses it to help evaluate talent. Morey says he is a statistical junky, an admirer of Oakland Athletics General Manager Billy Beane and a mathematical nerd. “I’ve always loved numbers,” Morey said. “I don’t play EA Sports as a game. I use it as a tool.”
Despite the article showing a picture of NBA Live 08 and referring to the game as “NBA 08″ it is interesting to read directly from a GM how the league is using Live 09 as a tool. Prior to the game’s release it was mentioned that 2/3 of the league paid for the Synergy service. It sounds like those who aren’t paying for it are using Live 09 to view some of the data. While the game doesn’t provide everything they would receive it does include the tendencies and DNA make-ups which has proven to be valuable information.
November 29, 2008 at 1:48 am
ive been following the changes through your articles and think the same way. cool info as a fan of the nba but it really isnt making the game a whole lot better.
November 29, 2008 at 1:58 am
if UR not 2nd UR LAST
November 29, 2008 at 2:52 am
See if even NBA gm's think that Live >2k9 smells the roses 2k9 isn't good anymore.
November 29, 2008 at 3:44 am
I bet he looks at the ratings and laughs at the horrible skinny legged player models.
November 29, 2008 at 3:50 am
why would they use live to scout? the ratings suck and they dont even change with 365
November 29, 2008 at 3:54 am
interesting article…..and great site, really enjoying this as a source of information and have added a link…
November 29, 2008 at 4:45 am
No wonder the Rockets have never advanced past the first round.
November 29, 2008 at 6:50 am
you can't be serious , dude your a moron no way, live sucks.
November 29, 2008 at 7:10 am
Pretty neat to read about, thanks for bringing attention to this.
November 29, 2008 at 7:51 am
I stand corrected. my live dynasty froze on me. wtf is that. 2k9 all the phucking way!
November 29, 2008 at 8:15 am
He is using the game for stats to scout….now if he is playing it for scouting them that would be a tragedy for the season!!!
November 29, 2008 at 9:52 am
Why did post delete that post calling him out? Is he really EA bias? whats the word fam?
November 30, 2008 at 1:01 am
da world may neva kno
November 30, 2008 at 6:34 am
Be suspicious, probably this is just another marketing new under wraps, like Melo cut his hair off after an unlucky game for a lot of money.
November 30, 2008 at 9:12 am
aint no BIAS son
EA B GANGSTA
dats wut da tru G's B playin
HOLLA HOLLA HOLLA
"I bring da TROOF"
March 13, 2009 at 3:23 am
suspicious!!!!