Dwight Howard NBA Live 10 Cover Athlete

by pastapadre
Posted June 11th, 2009 at 10:02 am

nbalive10cover

Dwight Howard has been chosen as the cover athlete for EA Sports NBA Live 10. Howard put up over 20ppg and nearly 14rpg during the regular season and in the postseason has averaged 21ppg and 15rpg. He has helped lead the Magic to an unlikely Eastern Conference Championship and is now fighting for the NBA title.

Featuring several innovations to the core gameplay experience and online game modes, NBA LIVE 10 is bringing a renewed focus to the long-running EA SPORTS basketball franchise. The groundbreaking Dynamic DNA service, driven by Synergy Sports Technology, will make a return in NBA LIVE 10, with significant improvements that will allow players to connect their game to the NBA season like never before.

After a year where EA went with boring basketball cover athletes in Tony Parker and Kevin Love, Howard brings back some of the excitement that used to be had with Live’s cover. In recent years Live has featured marketable and on-the-rise superstars such as Tracy McGrady, Gilbert Arenas and Dwayne Wade. Continue on for the announcement trailer and leave your thoughts in the comments.

  • 2K wins round 1 after they signed Kobe "Finals MVP" Bryant. Who'll win the gameplay department? Can EA deliver and beat Sega this year?
  • meechie1013
    All I C IS HATER COMMENTS THATS ALL. CANT BAG THE GAME TIL U C WAT THEY WORKING ON OR UNTIL U PLAY A DEMO.
  • Reignman
    U shall C d Same after d DEMO...
  • reignman
    Ha-ha-ha, they are copying the marketing every year: groundbreaking, significant improvements, never before... I think, at the EAs headquarter there is a huge book, a dictionary of advertisement, they are just using it all the time.

    Howard was an obvious solution, I believe, EA just hired him, when it became sure, that the Magic will be in the Finals, not before. According to the video, the player models are the same again, Howard is 2x stronger in real life, his shoulders, his arms are much stronger. I do afraid, that again everybody will look like Rashard Lewis.
  • the glitch was on 360 too. i might try 2k today to see if it really is so much better then live. but the cover is boss
  • islandcactus
    Sick cover! But I feel this belongs more in Street game rather than Live.
    Still, I am staying far away from this after last year's replay gltich on the ps3
  • I like i like, i read through the comments and yea i kinda figured labron would want more money for doing it. Kobe would be a good choice too, it's like they couldn't go wrong with both Howard or Bryant. Prediction... next year if he has a really good year like this... derrick rose!! he's a f'n stud right now as well
  • KINGJAFFEJOEFER
    didnt know cover athlete's made the game....and btw you and i both know that nba2k9 was a piece of shit when it came to ONLINE, and game menus plus team up is horrible.. and stupid how they just decide to remove lobbies and have online ranked games random without even informing us. basically these two games excel in the opposite categories and if EA can make improvements to gameplay which seems like they are doing after seeing Madden and hearing them talk about Live 09 they will be in good position...
  • BLACKFLAGZ10
    how does ea have 2k shook when ea has Dwight Howard and 2k has Kobe?????/ dumb asses! Kobe is the baddest player on the planet(Lebron James and wade runners up)! this was my first year ever buying and 2k sports title and after shitty ass (live 06,07,08, and 09) I'm glad i made the switch! 2k9 was the best b ball game ever made! visuals, game play, sound! blowed ea out the water! and 2k10 will only get better! i just would like to see signature warm ups (Lebron James dust before tip-off) and bench players going nut z when their team is on a run! and also i would like to see more apparel for the players(mainly more shoe selections and tattoos) and last but not least i would like the ability to run down a guy who thinks he has an easy lay-up and pin DAT shit to the glass(Lebron James, Dewayne wade)! if 2k added this stuff ea will never make b ball games again! TRUST! all they got is DNA (LMAO)!
  • heisman988
    that cover is nasty! omg! too bad 2k10 is gonna beast again.....
  • this is the year nba live takes over 2k10
  • MMMBOP
    lololololol
  • BrownsBoy315
    What is the new feature? Did they remove the 3 second in the paint violation?
  • LOL. And that he had a great team behind him. Aside from Mo Williams who's decent, Wally Szcerbiak and Zydrunas Ilgauskas are average at best.

    LeBron averaged 38.5 ppg against the Magic but they still didn't even come close so I don't know why you would call the rest of his team "great."
  • Is that Spike Lee talking?
  • bob
    is it just a coincedence that the two cover athletes are kobe and dwight
  • KINGJAFFEJOEFER
    EA Sports got 2K sports SHOOK!!!!!!!!!! 2k better get their sh*t together for 2k10 and stop bullshitin wit the online servers or its a wrap for 2010 at least.
  • MMMBOP
    LOL
  • spacelysprockets
    EA Sports is on its way back to the top!! first FNR4, Madden 10, now if they can make as big of improvements as madden 10 has for Live 10 they will be in great position.
  • Redraider51
    Great choice....
  • Dantecamp
    Nice pick. The great thing about these picks (Kobe and Dwight) is that it emulates what's happening right now in real life since both are figthing for the trophie. Now about LeBron, EA will never spent that kind of money on a cover athlete. There budget for a game like this is already through the roof, eventhough the product is not there yet in terms of gameplay. Just look at the presentation and licenses (Synergy Sports, ESPN, smash-hit soundtrack, etc). I always loved both franchises but this year Live might close the gap for real since their leading designer is Mike Wang, the man in charge of NBA 2K for the past 3 years.
  • FFF
    I hope this game doesn't suck as bad as it usually does!
  • The art for the cover is great. Love the new stylized look.
  • I love where EA has been going with their covers this year. I just hope the game game plays as good as the cover looks. It'd be nice to have a basketball game again. And being a Magic fan, Dwight on the cover is icing on the cake.
  • Mike
    now if only ncaa basketball can catch up
  • never would happen, they don't wanna make the same kind of game with different skins. kinda like madden and ncaa football, they have completely different feel, as it should. Even though they feature some of the same stuff they have distinct difference, because no one wants to buy the same game... twice right?
  • yankeesman1
    I KNOW CAN'T WAIT FOR THAT LOL!
  • Gmen world champs
    WHERE IS THE CAPE
  • The video made it seem like a "Be a Pro" mode will be in the game this year.
  • I think this is just how they do it. FIFA 08 had a 1 match only offline be-a-pro mode. FIFA 09 had be-a-pro seasons where you played as 1 player for i think somewhere between 10-15 seasons, and has an online be-a-pro mode so been as NBA Live 09 had the 1 game only mode, pre-haps NBA Live 10 will have the full thing.
  • They promised that last year. They had Be a Pro but it wasn't fully fleshed out because of lack of time and they were going to work on it for 10.
  • Okay that makes sense
  • Jaebizzy34
    I'm wondering if this Nba Live is going to be anything like Madden 10 presentation wise, I noticed the "Featuring ESPN" in the bottom right corner. Don't know if it was on the cover last year, I've been playing the 2k game since 2k5 on PS2 and played all the ones on 360 including 2k9 which I have now. I was a live fan first since live 95 on sega and the last one I played was 07 on 360 and hated it. Hoping Live 10 can get back to what made me fall in love with it in the first place!
  • Featuring ESPN has been on there for a while now. I'm beginning to wonder if the ESPN feature is limited in terms of exposure.
  • I'm actually convinced that ESPN partnered with EA to use EA. Look at their sports shows - NFL Live, NBA Tonight, etc. They all use EA games to run through plays (Madden, Live).
  • SoonerTEX
    You all do realize it isn't just as simple as a selection process? Yes, LeBron is a better player and more marketable asset, but can you imagine just how much it would have cost to have LeBron on the cover? I bet 2K paid a TON to have Kobe. NBA Live is closing the gap (2K9 was sub-par IMO) and we will see which franchise enjoys more success this year...
  • You're right, 2K had to have forked over a TON to get Kobe.
  • that and he's trying to get a lot more since a lot of his endorsement dropped him because of the lawsuit a few years ago.
  • Yo-Yo
    Yea it would be kinda cool having LeBron and Kobe on both covers although I don't really love the two.
  • Too bad its not as good as Kobe
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