First Look Into NBA Live 10
by 
Even though it had been stated that Fridays would be the official day for NBA Live 10 postings on the Inside EA Blog, the first one has arrived today. In what is basically an introduction to the game and the people working on it there is some sense of the direction for this year as well as the first screenshot featuring Lebron James (which can be viewed full size in the gallery). You can check out the full article here.
The direction this year has been about making LIVE a great playing basketball game again, while focusing on improving our in game presentation, visuals and atmosphere, getting to a never seen before level of authenticity with our players, providing you with a brand new way of playing OTP and taking Dynamic DNA to an entirely new level, both with how it impacts players and gameplay throughout the NBA season as well as how you as a connected user use it to change the way to play NBA LIVE.
Even though I’ve soured on the NBA in the past few years I’ve continued to enjoy the games, especially with the introduction of Online Team Play and having a full-fledged Be a Pro mode on the way. The introduction of 365/DNA last year was revolutionary although I didn’t feel it impacted the game to the extent that it probably could going forward. This should be a really interesting year for Live as they have had the unique features but with the right advancements to gameplay and presentation could really make a charge.
June 17, 2009 at 6:08 pm
I can't wait for this game!
June 17, 2009 at 6:14 pm
first! lebron baby! go 2k!
June 17, 2009 at 6:22 pm
This game has the worst player replicas I've ever seen. They have such a long way to go before this game becomes enjoyable again. It's not even close to what 2k has done with their game.
I hate being harsh but it's not even debatable.
June 17, 2009 at 6:29 pm
both games where wack this year
June 17, 2009 at 6:39 pm
Agreed, I have both and am now going through a season with Live (went through one with 2k already) and to say one is miles above the other is foolish.
June 18, 2009 at 2:53 pm
I agree NBA 2k9 was a bit of a let down but to say that Live 09 is better or they are the same is borderline retarded.
June 17, 2009 at 6:31 pm
Seeing how 2k9 killed live in animations, Live did a pretty good job in AI and play calling, 2k9 playbook and Ai was horrendous, Can they fix the game play will see, atleast they got ray shot down pack.
June 19, 2009 at 3:55 am
r u stupid, nba live has been the best and alays will b. 2k is nice but its no original. nba live grows on u over the years, ve played since 95 and i luv it.
June 17, 2009 at 6:29 pm
DIFFIDENCE! After they did in the last 7 years, these words from Mr. O'Bryan are funny. Why EA can not show some modesty? It is a benefit! This is one of the reasons, the live serie is, where it is, coz they lie, turning on the overwhelming marketing machine with roistering words, like 'never seen' or 'brand new', and if these would not be enough, Pasta comes, and adds the 'revolutionary' label. And the people in november are disappointed, again.
And again, the picture does not show much, but Lebron is stronger, his arms were like this, when he was only 16! False player-models again, all players are like Tayshaun Prince.
I agree with Pasta, this shall be an interesting year for the Live serie, a winorgohome year, the sales of Live09 are really down under, another year like this can be a punch-out.
June 17, 2009 at 6:54 pm
Live has brought some pretty neat additions over the past couple years. Certainly I understand why some prefer 2K's gameplay. But Live hands down has the features (365/DNA, Online Team Play, Be a Pro, NBA Academy). The question is does Live take the path of MLB The Show and Madden trying to replicate the feel of the sports. Or does it go more towards NCAA Football and maybe 2K in a gimmicky sense to try and appeal to more of the casuals. I'm hoping their commitment is more towards the realistic side.
June 17, 2009 at 8:27 pm
No offense Pasta but that's your problem. You value features more than actual gameplay. Who cares how many innovative features Live comes up with if they can't even get the core gameplay right. They still don't even have something as simple as net animations right. They've been feeding us the same BS for 3 years now. We'll see if they get it right this year. Also I read that they were doing an overhaul on player models this year. I hope we don't have zombie looking over muscular players with stick legs again this year.
June 18, 2009 at 4:35 am
I don't know if its my problem lol, but thats how I tend to the enjoy the games more is through those things. I agree with what you say though. No matter how good the features/modes are if the game isn't fun/realistic then I won't be playing it for long.
June 17, 2009 at 8:58 pm
How is 2k gimmicky? Shit it took EA 4 years to put refs in Madden, 2K has been way more authentic for years.
June 18, 2009 at 4:34 am
Team 2K, The Other Season = pure gimmicks. Plus their Team-Up mode never worked. I was referring to features such as these that were hyped up.
June 18, 2009 at 4:35 am
Team 2K, The Other Season = pure gimmicks. Plus their Team-Up mode never worked. I was referring to features such as these that were hyped up. Similar to how NCAA promotes things like Season Showdown this year.
June 18, 2009 at 2:55 am
pasta nba live 10 is going to outdue 2k10 this year i am not an easports fanboy by any means at all
June 18, 2009 at 4:28 am
Pasta, I have to agree Live gets the nod when it comes to innovation with 365/DNA. From an artistic point of view Live is a prettier game than 2k, it's like looking at Vector vs. Jpeg (i'm not referring to just player models). But and it's a big but, where live gets it wrong they really get it wrong.
The players don't know how to turn around fast enough to face their man, often times running with their backs to the ball handler. Thats basic and should not have passed. Passing his some of the worst I've ever seen in any generation sports title. Steal are…. well don't get me started on that animation. The ball just seams to appear in the defensive players hands (pass interceptions). Rebounding is unforgivable. I can give you a laundry list of things. Live 09 is frankly just a broken game. Poorly handled by a team not committed to understand why the small things count. EA has to get ride of the mentality of thinking we should play the game the way they want the game played. For example 2k allows the user to choose to go glass or not, with live they think the AI should make that decision for us.
I do think Live 10 will be a better game than 09 because they at least at it's core recognized they needed a new team to take it in the proper direction. I think they'll be bold about it and I personally am more excited about live 10 than I am about 2k10 (I play both 2k and live currently).
They'll really when people over if we franchise mode junkies are able to take advantage of 365 in our dynasty. Since I don't play online that would be a feature that would prevent me from ever going back to 2k.
June 17, 2009 at 6:39 pm
hey pharell1 good to see a girl on here how r u?
cant wait for live gonna be great hope they have all the uniforms this year
June 17, 2009 at 7:03 pm
Pasta, we want to head in the direction towards realism. We believe that if we make the ultimate sim experience, both audiences will enjoy it.
June 17, 2009 at 8:11 pm
I do think Live will be the better game this year just because all of the features will now be under their belt and kind of like Madden, I think they're finding the right direction in which to take the series. I'm confident that we'll see a lot more improvement in realism.
Btw, isn't it kind of strange that the first screenshot is a chalk throwing LeBron instead of their cover athlete, Dwight Howard performing some kind of sick dunk. At least that's what I would have chosen.
June 17, 2009 at 8:12 pm
I do think Live will be the better game this year just because all of the features will now be under their belt and kind of like Madden, I think they're finding the right direction in which to take the series. I'm confident that we'll see a lot more improvement on the realism.
Btw, isn't it kind of strange that the first screenshot is a chalk throwing LeBron instead of their cover athlete, Dwight Howard performing some kind of sick dunk. At least that's what I would have chosen.
June 18, 2009 at 2:56 am
A+++ totally agree
June 17, 2009 at 8:21 pm
The first screenshot was meant to show that we have his pre-game ritual.
June 17, 2009 at 9:44 pm
I just hope that they get online team play more like NHL make my own superstar and lvl him up and stuff that would make online great and get some more online stats I want to see my block shots, assist, points I have put up in my superstars career online, and just all that stuff you know would be great. Also would like to go have an online team play Ranked or Unranked. Pretty much just like NHL is online just great.
June 17, 2009 at 9:45 pm
I just hope that they get online team play more like NHL make my own superstar and lvl him up and stuff that would make online great and get some more online stats I want to see my block shots, assist, points I have put up in my superstars career online, and just all that stuff you know would be great. Also would like to go have an online team play Ranked or Unranked. Pretty much just like NHL is online just great. Oh ya and fix the D plz u know so there is D in the game.
June 18, 2009 at 2:21 am
I TOTALLY AGREE! there is no defense on this game,especially online and online team play.
June 17, 2009 at 9:55 pm
lol lebron doesnt have armpit hair, that little boy
June 18, 2009 at 12:47 am
Thats what I said on the EA blog comment section. All that attention to detail but they forget armpit hair.
June 18, 2009 at 2:56 am
hahahaha
June 18, 2009 at 12:43 am
This game will only be good if they buy the NBA license, and then they hire everyone from 2k and fire everyone who has ever worked on this game.
June 18, 2009 at 4:37 am
Do you realize Mike Wang headed up gameplay for 2K prior to last year is now in charge of Live?
June 18, 2009 at 1:45 am
i hope the fix the cheese aspects of the game. It is waaaaay to easy to cheese online with full court passes and baseline drives and all the other cheese tactics people use. I also hope they take a page from madden with online franchise,and make offline franchise more interesting,i mean when you get the the finals the larry o'brien trophy logo is not even on center court.I hope Live improves cause last year was a nice step.
June 18, 2009 at 2:31 am
I have liked the 2k series a lot more in recent years and I think most NBA Fans would but I am not a fanboy. I really do hope NBA Live 10 can be really good so there are two good NBA games, the good thing is Live 09 still had A LOT of dunks but it wasnt as bad as 08 so hopefully 10 is fixed. They also need to get rid of knowing if your shot is going in or not if it has a high arc…seriously not to hate but when the person who made the game put that in what were they thinking.
If they are adding to the OTP do you think maybe a first person camera view could be possible? I think that would be pretty cool or at least a close up cam like the superstar mode in Madden.
June 18, 2009 at 2:47 am
I enjoyed Live 09. It had its issues with ball physics and player momentum, but overall it was enjoyable. Gameplay will always be at the core, but the solid addition of OTP really gives the game depth. It's something that people want. Look how quickly 2K put it in their games. They suck at it but they know it's something people like.
June 18, 2009 at 4:31 am
WE ARE ALL WITNESS!
June 18, 2009 at 2:59 pm
of Lebron's failure to get his team to the finals
June 18, 2009 at 9:37 am
I hope next Friday Mr. OBrian shall have some more specific infos about the game, not only the hype and the empty promises.
June 18, 2009 at 12:52 pm
2K is such a better basketball game. There's not even a comparison – it's the best franchise mode in all sports games.
June 18, 2009 at 1:01 pm
its funny… i thought NBA 09 had "revolutionary" new things in it LOL, 2k had living rosters for free and it should be like that anyway its just updates. Its crazy how people say Live is good… good in what way? 2k will ALWAYS be better in all aspects, look at the live models… If you people give so many props to Live 09, why wasnt that crap a best seller let alone rated high by the big mags. Only reason why Pasta props this is because he has to… He pumped up Facebreaker and NFL Tour like those games were good LOL… he is a employee LMAO, he just getting a couple of you fanboys to cop that crap
June 18, 2009 at 2:49 pm
BEEP…BEEP…BEEP…BEEP
Whats that kids?
Its the Pasta Padre Blasphemy Bus!!!
Hop in,
today we're headed to casual gamer land where I ranked NBA Live 09 better then NBA 2k9 last year. There's no telling what kind of crazy bullshit will come out of my ketboard this time around!!!
June 18, 2009 at 4:13 pm
Leave the sarcasm, he is just doing his job.
June 18, 2009 at 5:39 pm
I’m pretty sure he can still do his job amidst the sarcasm.
June 18, 2009 at 8:55 pm
Pro basketball sucks. If either company wants to make a great game, add classic teams when pro basketball was actually something more than a circus….
June 19, 2009 at 2:14 pm
I agree I like college basketball way better.
They just need to use the 25 second shot clock though.
June 20, 2009 at 6:52 pm
I really feel this is the year that Live will shine again. The confidence of the development team is really carrying over.
June 30, 2009 at 3:09 am
Live 10 freethrows sysem should hav a in game freethrow balance like Live 09 hav freethrow bars now say if they miss 2 in a row they percentage for that game will change the bars will be diffrent and if they turn around and hit 4 str8 u will see a diffrent in the bars and freethrow %. put it in Live if u see this because 2k might