Friday 9/18 Box Office Results

The box office numbers are in for Friday September 18th and as expected Cloudy With a Chance of Meatballs has come out on top pulling in 8 million. Considering Friday was a school day and the increased prices and demand seen with 3D offerings the average 3x Friday multiplier will likely be on the low side. For the weekend Meatballs will make close to 30 million.

In a slight upset it is The Informant! that comes in second beating out Jennifer’s Body. The Informant! made 3.7 million while Jennifer’s Body could only haul in 2.8 million. Sometimes Twitter can be an indicator of early box office success and other times it reveals that it is slanted towards a younger crowd that is more likely to talk about a movie. That is the case with Jennifer’s Body which was high on the Twitter trending topics all day on Friday and remains there despite none of the other movies making it onto the list.

The Informant! pulled in about what was expected and will finish the weekend around 12 million but Jennifer’s Body has to be considered a big disappointment considering the hype and marketing that was put into it. It’ll come out of the weekend with 8 million if it’s lucky and won’t have legs in the coming weeks. The other wide release was Love Happens and that drew 3.1 million and should see a weekend total of close to 10 million.

Friday’s box office takes puts Cloudy With a Chance of Meatballs, The Informant!, and Love Happens slightly above my predictions for the weekend. The surprise comes with Jennifer’s Body that was expected to have a much stronger open day.