Ads in Madden 10 Causing Some Dismay

by pastapadre
Posted December 22nd, 2009 at 3:59 pm

madden10ad1

In-game advertisements in sports games are nothing new. For the most part they have been integrated well to actually enhance the immersive nature of the sports they are attempting to replicate. Madden 10 certainly has its share of sponsors displayed in differing ways though the majority of which don’t get in the way of the game being played.

However since the latest patch was released there has been a level of discontent building in the community regarding the pop-up ads that appear above the scoreboard before the snap. While these ads were displayed occasionally before the patch they were merely seen as a slight annoyance and only randomly appeared.

Following the second patch however reports from many indicate that the ads appear prior to almost every single play. While the particular ad in question doesn’t get in the way of anything critical it does stand out and in no way is representative of ads seen on NFL telecasts. The 360 gets primarily the Bing ad while the PS3 sees a never-ending stream for Madden Arcade.

Kotaku had a write-up about this very issue earlier today. Given that most of EA is on vacation for the holidays there may be no comment about it coming anytime soon. Response regarding the particular ads from gamers is mixed with some not minding while others find themselves very perturbed by them.

madden10ad3

I have some doubt that the patch was designed to display the very same advertisement over and over. That really would not be viewed as an effective means of advertising and just creates the disruption that has since occurred. Regardless though having them appear so frequently and in such a distracting manner is something that should be addressed and hopefully EA clarifies the situation in the near future.

Tags:
  • NoFro904

    ….really
    just goes to show people will complain about every little thing.

    maybe more people should use bing.com for their porn search like i do ….

  • http://intensedebate.com/people/AfroMANIA NoFro904 (Theron)

    ….really
    just goes to show people will complain about every little thing.

    maybe more people should use bing.com for their porn search like i do ….

  • Laker

    it is a little annoying but no big deal. if there was more variety maybe then but id rather they stick to the "only if you see it on tv" mantra they stated earlier

  • Laker

    it is a little annoying but no big deal. if there was more variety maybe then but id rather they stick to the "only if you see it on tv" mantra they stated earlier

  • mg5

    I wouldn't mind if it was other ads but it is always the same ones.

  • mg5

    I wouldn't mind if it was other ads but it is always the same ones.

  • sportsgamer

    What i find awesome is pasta just reports what other people report. Awesome blogging.

  • sportsgamer

    What i find awesome is pasta just reports what other people report. Awesome blogging.

  • laker

    funny. say that about every other gaming website that reported on the nhl 2k story he broke eh?

  • laker

    funny. say that about every other gaming website that reported on the nhl 2k story he broke eh?

  • http://twitter.com/MGrayWSU @MGrayWSU

    IMO Google is better for pron.

    I don't mind the stadium ads, but scoreboard ads are too intrusive. I didn't pay full price for a game to be bombarded by ads.

  • http://twitter.com/MGrayWSU @MGrayWSU

    IMO Google is better for pron.

    I don't mind the stadium ads, but scoreboard ads are too intrusive. I didn't pay full price for a game to be bombarded by ads.

  • idiots suck

    Pasta grabs reports from all over the web to get us all informed in one place, rather than searching all over for it. And he gives the credit to who did write about it already…

    …what's your problem with that, fool

  • idiots suck

    Pasta grabs reports from all over the web to get us all informed in one place, rather than searching all over for it. And he gives the credit to who did write about it already…

    …what's your problem with that, fool

  • Josh

    Here we go again. Pasta always giving EA the benefit of the doubt yet can't think of one good thing to say about 2k. Ranking NBA2k10 as #9 behind Madden Arcade? It's beginning to just be silly Pasta. For the record I am an EA fan, but am beginning to be annoyed by your bias.

  • Josh

    Here we go again. Pasta always giving EA the benefit of the doubt yet can't think of one good thing to say about 2k. Ranking NBA2k10 as #9 behind Madden Arcade? It's beginning to just be silly Pasta. For the record I am an EA fan, but am beginning to be annoyed by your bias.

  • C Squared

    I'd just like to say that Madden screwed up those snot colored Seahawk jerseys. The pants in those screens looks like the same color pants they wear with their regular home jerseys. They actually got new pants just for the snot jerseys that were a much darker blue. Because the players felt the darker pants fit better, they now where it in a weird looking combo with their lighter blue jerseys. I'm not even a Seahawks but I just felt compelled to say that.

  • C Squared

    I'd just like to say that Madden screwed up those snot colored Seahawk jerseys. The pants in those screens looks like the same color pants they wear with their regular home jerseys. They actually got new pants just for the snot jerseys that were a much darker blue. Because the players felt the darker pants fit better, they now where it in a weird looking combo with their lighter blue jerseys. I'm not even a Seahawks but I just felt compelled to say that.

  • http://intensedebate.com/people/richmondn96 richmondn96

    This happened to me.

  • http://intensedebate.com/people/richmondn96 richmondn96

    This happened to me.

  • http://intensedebate.com/people/budsticky budsticky

    I'd rather have this then have to hear Tom Hammond utter the word "Chompetion" one more time.

  • http://intensedebate.com/people/budsticky budsticky

    I'd rather have this then have to hear Tom Hammond utter the word "Chompetion" one more time.

  • C Squared

    I was always an NFL 2k guy and I thought Madden looked and played like a kid's game. Since that game, 2k has just been falling apart. They honestly seem like they don't know how to run a video game company. Their PR is awful and their games and sales suffer from it. EA, while being a little overbearing at times is a good model of PR. They take criticism and put exactly what people want in their games. Sony San Diego (MLB the Show) is another great example of a company that knows what's what. Pasta seems like he has a bias because that's how far 2k has fallen.

  • C Squared

    I was always an NFL 2k guy and I thought Madden looked and played like a kid's game. Since that game, 2k has just been falling apart. They honestly seem like they don't know how to run a video game company. Their PR is awful and their games and sales suffer from it. EA, while being a little overbearing at times is a good model of PR. They take criticism and put exactly what people want in their games. Sony San Diego (MLB the Show) is another great example of a company that knows what's what. Pasta seems like he has a bias because that's how far 2k has fallen.

  • http://www.facebook.com/fedepacheco Federico Pacheco

    Pasta is there going to be a roster update on the online franchise soon?

  • http://www.facebook.com/fedepacheco Federico Pacheco

    Pasta is there going to be a roster update on the online franchise soon?

  • NoFro904

    true,
    maybe if the ads were diff it would be better

  • http://intensedebate.com/people/AfroMANIA NoFro904 (Theron)

    true,
    maybe if the ads were diff it would be better

  • BigBaller

    those seahawk unis are ugly as fuck

  • BigBaller

    those seahawk unis are ugly as fuck

  • http://intensedebate.com/people/pastapadre pastapadre

    Yeah they didn't add the darker pants they introduced with those and have worn since.

  • http://intensedebate.com/people/pastapadre pastapadre

    Yeah they didn't add the darker pants they introduced with those and have worn since.

  • Raider1one

    F$%^&* the stupid ass ads. It ruins the game because it wont disappear untill u snap the ball. So much for the fake snap.. I HATE IT. EA WISE UP. we can deal w sporadic ads, but this is a gamebreaker

  • Raider1one

    F$%^&* the stupid ass ads. It ruins the game because it wont disappear untill u snap the ball. So much for the fake snap.. I HATE IT. EA WISE UP. we can deal w sporadic ads, but this is a gamebreaker

  • http://twitter.com/Timmy458 @Timmy458

    Just saw on kotaku that THQ renewed their license with WWE so whatever EA's new game is it won't be a WWE game. Just thought I would let you guys know that.

  • http://twitter.com/Timmy458 @Timmy458

    Just saw on kotaku that THQ renewed their license with WWE so whatever EA's new game is it won't be a WWE game. Just thought I would let you guys know that.

  • mike bechand

    these suck

  • mike bechand

    these suck

  • nice

    a step in the right direction for pasta

  • nice

    a step in the right direction for pasta

  • Epic

    FAIL

  • Epic

    FAIL

  • C Squared

    MVP baseball in some capacity? Would be fantastic.

    Hey pasta, do you think ea would release a college baseball game as a downloadable game. It obviously wouldn't be as complete as a disc game, but it would be an awesome way for them to make a low-budget game that people would want to buy for $15.

  • C Squared

    MVP baseball in some capacity? Would be fantastic.

    Hey pasta, do you think ea would release a college baseball game as a downloadable game. It obviously wouldn't be as complete as a disc game, but it would be an awesome way for them to make a low-budget game that people would want to buy for $15.

  • http://intensedebate.com/people/bengalsfan2001 bengalsfan2001

    Are you fucking retarded, learn to read before you post stupid shit, "giving EA the benefit of the doubt" … dumbass

  • http://intensedebate.com/people/bengalsfan2001 bengalsfan2001

    Are you fucking retarded, learn to read before you post stupid shit, "giving EA the benefit of the doubt" … dumbass

  • Quilly

    Im So High I Can Bite A Star

  • Quilly

    Im So High I Can Bite A Star

  • Tater

    GAY ,IS EA AND MADDEN REALLY THIS WACK?

  • Tater

    GAY ,IS EA AND MADDEN REALLY THIS WACK?

  • AmenRa

    LOL wow if 2K had done this Pasta would be acting like it was the end of the world. This does suck. I can't believe people think Madden was so dope this year. All they did was upgrade graphics and try to appease the presentation crowd. At this point all I care about is a True Online Franchise for Madden. I gave up expecting anything else.

  • AmenRa

    LOL wow if 2K had done this Pasta would be acting like it was the end of the world. This does suck. I can't believe people think Madden was so dope this year. All they did was upgrade graphics and try to appease the presentation crowd. At this point all I care about is a True Online Franchise for Madden. I gave up expecting anything else.

  • Ovr23

    2k did do this in a way with MLB…

    But to the point, I should note that I was annoyed one game because it was there literally every play, but I've played 5 or 6 games since that experience and I get no ads now? Any idea why it's inconsistent?

  • Ovr23

    2k did do this in a way with MLB…

    But to the point, I should note that I was annoyed one game because it was there literally every play, but I've played 5 or 6 games since that experience and I get no ads now? Any idea why it's inconsistent?

  • http://www.gamevertising.com/ads-in-madden-10-causing-some-dismay-pastapadre-com/ Ads in Madden 10 Causing Some Dismay | pastapadre.com | In-game marketing news

    [...] the original post here:  Ads in Madden 10 Causing Some Dismay | pastapadre.com Share and [...]

  • no one cares faggot, everyones high you aint special

  • no one cares faggot, everyones high you aint special

  • so what

    id rather have ads than a broken game.. fix online franchise, fix player catches – sidelind and endzone catches are non-existent in this shitty game

  • so what

    id rather have ads than a broken game.. fix online franchise, fix player catches – sidelind and endzone catches are non-existent in this shitty game

  • http://intensedebate.com/people/pastapadre pastapadre

    I don't think anyone's been able to figure it out.

  • http://intensedebate.com/people/pastapadre pastapadre

    I don't think anyone's been able to figure it out.

  • http://intensedebate.com/people/pastapadre pastapadre

    I can understand people being bothered by this. But it is no where near the extreme of altering stadium dimensions or adding billboards that dont exist in real life for additional ad space.

  • http://intensedebate.com/people/pastapadre pastapadre

    I can understand people being bothered by this. But it is no where near the extreme of altering stadium dimensions or adding billboards that dont exist in real life for additional ad space.

  • lolwat

    Haha the 2K fanboy got butthurt.

  • lolwat

    Haha the 2K fanboy got butthurt.

  • Shoe

    Didn't they just retire that uniform?

  • Shoe

    Didn't they just retire that uniform?

  • http://intensedebate.com/people/pastapadre pastapadre

    Yep came across that news earlier also, will have a story up about it late tonight or tomorrow

  • http://intensedebate.com/people/pastapadre pastapadre

    Yep came across that news earlier also, will have a story up about it late tonight or tomorrow

  • Snuggles

    If you were high you wouldn't be so angry

  • Snuggles

    If you were high you wouldn't be so angry

  • pastaEApadre

    pasta gives himself a thumbs up on every post he writes

  • pastaEApadre

    pasta gives himself a thumbs up on every post he writes

  • The Real N/A

    so in a PATCH (typically something that is supposed to enhance the game for the user) we automatically downloaded a spam file right? We had no way of rejecting the patch as we automatically must download it to play the game…this is rediculous. And the Ad's are there, even in Franchise play and they are annoying…they pop up right over the bottom right of the screen all the time now. This is a shame move by EA and i honestly will not even be buying Madden 11. It is not an idle threat but I've been saying it all year, I have bought every madden since Madden 89 for Sega, and I will NOT be buying Madden 11, finally, EA's time as run its course. The lack of consistency, these ad's and the constant headaches EA has provided the past three years has made the game more difficult to keep up with than necessary. I guess I'll just play Call of Duty instead. This is a shame.

    EA is a sell out and I finally realize it. I used to be just like the rest of you coming to EA's defense, but, this has just gone too far. They give us a "patch" which increases in game advertisements and actually hinders game play. Well thanks so much for this wonderful patch EA, it has done soooo much to improve gameplay.

    BOYCOT MADDEN 11!!! Show EA that customers are more important than advertisers!

  • The Real N/A

    so in a PATCH (typically something that is supposed to enhance the game for the user) we automatically downloaded a spam file right? We had no way of rejecting the patch as we automatically must download it to play the game…this is rediculous. And the Ad's are there, even in Franchise play and they are annoying…they pop up right over the bottom right of the screen all the time now. This is a shame move by EA and i honestly will not even be buying Madden 11. It is not an idle threat but I've been saying it all year, I have bought every madden since Madden 89 for Sega, and I will NOT be buying Madden 11, finally, EA's time as run its course. The lack of consistency, these ad's and the constant headaches EA has provided the past three years has made the game more difficult to keep up with than necessary. I guess I'll just play Call of Duty instead. This is a shame.

    EA is a sell out and I finally realize it. I used to be just like the rest of you coming to EA's defense, but, this has just gone too far. They give us a "patch" which increases in game advertisements and actually hinders game play. Well thanks so much for this wonderful patch EA, it has done soooo much to improve gameplay.

    BOYCOT MADDEN 11!!! Show EA that customers are more important than advertisers!

  • Keith.

    Frankly, I'm more pissed off about Tiburon's inability to add in-game saves after 5 years on the next gen systems, and their inability to add replays after TDs (even when they said that was going to happen with Patch 2) and their overall, piss-poor presentation than I am with the in-game ads.

    Bottom line — Tiburon sucks. They only keep the gig because their founder is now the COO of EA. Hopefully Backbreaker makes them completely irrelevant (thanks to NCAA introducing the Team Builder concept, now any game can release with full customization and avoid being sued. So thanks for that EA!)

  • Keith.

    Frankly, I'm more pissed off about Tiburon's inability to add in-game saves after 5 years on the next gen systems, and their inability to add replays after TDs (even when they said that was going to happen with Patch 2) and their overall, piss-poor presentation than I am with the in-game ads.

    Bottom line — Tiburon sucks. They only keep the gig because their founder is now the COO of EA. Hopefully Backbreaker makes them completely irrelevant (thanks to NCAA introducing the Team Builder concept, now any game can release with full customization and avoid being sued. So thanks for that EA!)

  • Blah

    I don't mind the ads, but the pop up every single play. That's annoying.

  • Blah

    I don't mind the ads, but the pop up every single play. That's annoying.

  • Mtilla24

    Are they paying us to put ads in the games which we purchase legally? We should not be forced to see advertisement in our video games. This shows how out of hand the industry has gotten. They should give us an off option to be fair. I am sick to death of seeing "bing" on my Madden when I just want to play a casual game. FYI Arcade suck so get off EA's nuts and give a fair review.

  • Mtilla24

    Are they paying us to put ads in the games which we purchase legally? We should not be forced to see advertisement in our video games. This shows how out of hand the industry has gotten. They should give us an off option to be fair. I am sick to death of seeing "bing" on my Madden when I just want to play a casual game. FYI Arcade suck so get off EA's nuts and give a fair review.

  • Dustin

    who cares!

  • Dustin

    who cares!

  • http://intensedebate.com/people/Attaboy21 Attaboy21

    i havent seen any ads yet… is it just online or so??

  • http://intensedebate.com/people/Attaboy21 Attaboy21

    i havent seen any ads yet… is it just online or so??

  • Keith.

    Me, too. How could they specifically say that replays for TDs would be more plentiful after the patch, take 2 months to work on it, and then fail to deliver? Answer: Tiburon sucks.

  • Keith.

    Me, too. How could they specifically say that replays for TDs would be more plentiful after the patch, take 2 months to work on it, and then fail to deliver? Answer: Tiburon sucks.

  • http://twitter.com/jonathanglapion @jonathanglapion

    I think it's funny the Bing ad is showing because i find it to be one of the most annoying things EVER!

  • http://twitter.com/jonathanglapion @jonathanglapion

    I think it's funny the Bing ad is showing because i find it to be one of the most annoying things EVER!

  • http://twitter.com/Bgamer90 @Bgamer90

    To the people complaining about the lack of replays: Are you guys playing on hardcore play calling mode? If so, then set it on advanced. The patch did cause for there to be more replays but it can (& should be) better.

    Anyways, the ads really don't bother me at all to tell you the truth. It could be much much worse (e.g.: video ads, ad logos during replay transitions, etc.). I mean, there's many other games this gen that have in game ads and in those games it's worse in terms of placement but since we are talking about madden, it's another way for people to say "Tiburon/EA suxz". Just another one of the many ironic things when it comes to madden bashing.

  • http://twitter.com/Bgamer90 @Bgamer90

    To the people complaining about the lack of replays: Are you guys playing on hardcore play calling mode? If so, then set it on advanced. The patch did cause for there to be more replays but it can (& should be) better.

    Anyways, the ads really don't bother me at all to tell you the truth. It could be much much worse (e.g.: video ads, ad logos during replay transitions, etc.). I mean, there's many other games this gen that have in game ads and in those games it's worse in terms of placement but since we are talking about madden, it's another way for people to say "Tiburon/EA suxz". Just another one of the many ironic things when it comes to madden bashing.

  • xX L Boogie Xx

    If you guys knew how much money is actually generated by advertising you would be pissed. i am willing to bet that EA pays for its Madden advertisement blitz before madden comes out by selling in game advertisements after the release. you cant get mad at this. this is how our world is now. although i wish it was just like apps on a phone, where you can have the free version of something with advertisements or pay for the version with no ads. I know madden would never be free but i think the consumer should see some benifits to.

  • xX L Boogie Xx

    If you guys knew how much money is actually generated by advertising you would be pissed. i am willing to bet that EA pays for its Madden advertisement blitz before madden comes out by selling in game advertisements after the release. you cant get mad at this. this is how our world is now. although i wish it was just like apps on a phone, where you can have the free version of something with advertisements or pay for the version with no ads. I know madden would never be free but i think the consumer should see some benifits to.

  • t. daley

    Pasta you must be hurting for storylines to post about. This whole advertisement in game is so overplayed and a total non issue. Its not even worth the added attention you are drawing to it now. It absolutely has zero inpact on the playablity, enjoyability of the game and it isn’t going away anytime soon. You want great games, this how its going to get paid for. DEAL WITH IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • t. daley

    Pasta you must be hurting for storylines to post about. This whole advertisement in game is so overplayed and a total non issue. Its not even worth the added attention you are drawing to it now. It absolutely has zero inpact on the playablity, enjoyability of the game and it isn’t going away anytime soon. You want great games, this how its going to get paid for. DEAL WITH IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • http://intensedebate.com/people/pastapadre pastapadre

    Funny you say that, like its something I actively do. EVERY intense debate account starts with a +1.

  • http://intensedebate.com/people/pastapadre pastapadre

    Funny you say that, like its something I actively do. EVERY intense debate account starts with a +1.

  • http://intensedebate.com/people/rfwill13 rfwill13

    I honestly don't care about the ads. I see the ads all the time and I am one who complains about most ads on youtube and all but the ones in madden don't bother me. This just shows that some people can't fin anything wrong with the game(other than the superstar mode) so they have to pick on the ads. It's not like they force it down our throats by stopping the game and showing a commercial or two.

  • http://intensedebate.com/people/rfwill13 rfwill13

    I honestly don't care about the ads. I see the ads all the time and I am one who complains about most ads on youtube and all but the ones in madden don't bother me. This just shows that some people can't fin anything wrong with the game(other than the superstar mode) so they have to pick on the ads. It's not like they force it down our throats by stopping the game and showing a commercial or two.

  • alexsherry23

    Put the shitty ads on the sideline, all this overload will do, is annoy Madden gamers, and make them think negativity towards the products they are selling.

  • alexsherry23

    Put the shitty ads on the sideline, all this overload will do, is annoy Madden gamers, and make them think negativity towards the products they are selling.

  • Dustin

    I'd like to know where the promised instant replays are post patch.

  • Dustin

    I'd like to know where the promised instant replays are post patch.

  • coogrfan

    Much ado about nothing.

  • coogrfan

    Much ado about nothing.

  • http://www.facebook.com/buckeyeboi Dilan Redrick

    This is really not an issue or a distraction to me. I play the game not the ads. I actually think it brings a sense of realism to the game. However I would feel that way even more if EA ever decided to use the ESPN licence in Madden that they already have paid to use.

  • http://www.facebook.com/buckeyeboi Dilan Redrick

    This is really not an issue or a distraction to me. I play the game not the ads. I actually think it brings a sense of realism to the game. However I would feel that way even more if EA ever decided to use the ESPN licence in Madden that they already have paid to use.

  • EA SPORTS

    GET USED TO IT FUCKERS!!

  • EA SPORTS

    GET USED TO IT FUCKERS!!

  • hammer

    Boycotting madden will never work until they have competition, because people are slaves and addicts to the NFL. And EA has a monopoly over it.

  • hammer

    Boycotting madden will never work until they have competition, because people are slaves and addicts to the NFL. And EA has a monopoly over it.

  • hammer

    Instead you'll get both.thanks for coming

  • hammer

    Instead you'll get both.thanks for coming

  • so what

    funny how i get negative, like he doesnt believe the game is broken or something..

  • so what

    funny how i get negative, like he doesnt believe the game is broken or something..

  • cant find anything wrong with the game.. lol why are you in such denial..

  • cant find anything wrong with the game.. lol why are you in such denial..

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  • Peyton Hillis

    I really don't mind the ads at all.

  • Peyton Hillis

    I really don't mind the ads at all.

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