Pop-Up Ads Return to Madden

by
Posted October 1st, 2010 at 9:43 am

The latest patch for Madden 11 seems to have resurrected the scorebar pop-up ads that first appeared in Madden 10. Drawing the ire of many gamers who contacted me regarding the issue, this form of advertising was thought to have been removed for this year due to the heavy ad placement found in different areas of the game.

Madden 11 is anything but short on product placement, though for the most part the ads fit within the context of the NFL presentation. The use of Old Spice has been arguably the most irritating of the bunch, with the company even sponsoring the “swagger” rating.

With the prevalence of downloadable content (which has been particularly apparent in its attempted milking of consumers this year), the already well established in-game advertising, and the “Online Pass”, the hope was the pop-up ad would not return. Unfortunately EA Sports never really ruled it out. That it wasn’t in the game initially and is only showing up now could be an indication that gamers influenced where the company went with the idea.

These pre-snap ads in Madden 11 do not seem to be appearing at near the same rate as they did in Madden 10. I had attempted over the last week to spot them and capture an image for an article and came up empty. Even today it took some time until one of them showed up, and I didn’t see another over the several minutes I continued playing. So at the very least the ads aren’t coming up before every snap. Despite that their inclusion certainly remains an annoyance and represents a departure from the ideals that the Madden team has preached on over the last couple years.

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  • Lvradio

    I noticed these when playing yesterday and they annoyed the crap out of me. Unfortunately for me, they were popping up not every several minutes but–EVERY PLAY…

  • Sim Madden Player

    Dont care about this crap, as long as they fixed the fucking ONLINE SERVERS!!!

    • Anonymous

      Damn I seriously thought it was just 2K with the shitty servers. Looks like the economy has everyone cutting corners

    • Infemous

      not only has this new patch broken the defense. (it was bad but manageable before, now even on all madden the same play can be run on a defense 6 times without a good play by the D)

      the servers are also even more screwed. my online franchise is dying because we cannot connect. when will they fucking fix this?
      I CANNOT CONNECT TO ANYONE. the fact that the defense stuff is lame i don’t care because I am actually playing, and this is also forgetting the stupid ass lag!

      i like madden 11. but this eye rape of customer loyalty has really pissed me off and I will not buy madden 12. decided. done. FUCK EA

      (and fuck these pop ups too. I hate them.)

      http://forum.ea.com/eaforum/posts/list/75/1693066.page

      im not the only one with this issue with connecting either. and my internet is fast and runs bigger online games perfect.

      Pasta, I BEG YOU TO CHALLENGE EA ABOUT HOW POOR THEIR SERVERS ARE FOR MADDEN.

  • Def

    just another way bring in some more cash.

  • http://www.facebook.com/GMBBrian Brian Mann

    They have time to do this shit, but like SMP said, they can’t fix the online servers. You can’t even play a online franchise game vs a human opponent without it crashing. What are they using this extra money for?

  • Anonymous

    “Despite that their inclusion certainly remains an annoyance and represents a departure from the ideals that the Madden team has preached on over the last couple years.”

    LMAO, Man please tell me what ideals they have preached and followed?!?!??!

  • Keith.

    Gotta make up the $ they’re losing from declining sales somewhere. Madden used to sell close to 7 million copies a year (when the PS2 was in its heyday and the 360/PS3 were first released). Now, they’ll be lucky if they get to 4 million. That’s a LOT OF lost revenues for EA.

  • Keith.

    Gotta make up the $ they’re losing from declining sales somewhere. Madden used to sell close to 7 million copies a year (when the PS2 was in its heyday and the 360/PS3 were first released). Now, they’ll be lucky if they get to 4 million. That’s a LOT OF lost revenues for EA.

  • Keith.

    Pasta, Madden’s servers have been down most of the week. When are you going to do an article blasting them, like you do with NBA2k and The Show?

    • http://pastapadre.com/ pastapadre

      I haven’t noticed the servers being down. Are you talking about Online Franchise or what?

    • http://pastapadre.com/ pastapadre

      I haven’t noticed the servers being down. Are you talking about Online Franchise or what?

      • Jdfoso

        YES.

        i am on ps3 and online franchise servers are ridiculous. i cannot connect to anybody.

  • Keith.

    Pasta, Madden’s servers have been down most of the week. When are you going to do an article blasting them, like you do with NBA2k and The Show?

  • Philly

    To me Madden is or is turning into a sports version of Activision’s Guitar Hero. Both games have just over-saturated their market, and while it gives their companies more money, my goodness does it make their games stale and polarized. In Madden’s case though, it’s going to take a miracle to get some competition. I wish the NFL had never handed them an exclusive license… It’s biting everyone in the butt but them and EA Sports right now.

  • JoePa

    I will not be buying Madden next year for this very reason. Paying for Madden moments? I remember being able to set these up in Madden and NFL QB club for free. I’m tired of having to pay $60 a year for an unfinished product, then get useless ads and in your face product placement, and then get charged for things that should be included in the game.

    Next year we’ll be paying for roster updates. I’m done

    • Privickson07

      Quit crying they dont even have to have updated rosters… Hell I used to do all that myself…saves me time!! Everyone whining about this game is ridiculous. The game is fine, you guys are just spoiled brats. Make your own game and STFU! Exactly you cant! Not a fan of the ads, but on the same note it doesnt bother me/ or affect me!

      • Guest

        I bet the reason you think this game is great is because you are one of the countless cheesers that don’t give a damn about actually playing football, but rather to get as many wins, in as cheap and cheesy a way possible. You tell the majority of Madden gamers to STFU because we want a game that isn’t broken, and that has features that were previously free now costing money to play?

        Please, go jump off the deep end of an empty pool.

        The game isn’t fine, and if you had more than 2 offensive plays you would know that, jerk.

  • Guest

    Bunch of crap! Ads don’t belong in video games.

    • Mattsama18

      thats like saying ads dont belong in television but you forget that the point of television is to advertise and most forms of entertainment outside of novels and plays are to capture your attention. If you can’t understand this then why even participate in these forms of entertainment? I understand this and I just enjoy it. I feel that everyone who complains about this feels like they are entitled to some pure form of entertainment devoid of any monetary aspect behind it. Its a business…which is what motivated the product that you enjoy (or utilize at the very least) if you cannot understand this then you should find other forms of entertainment

      • Guest1

        That is a ridiculous and myopic view of video gaming. It’s not like the game was GIVEN to consumers – we paid RETAIL for an incomplete/imperfect football “game” – and now have to suffer through pop-up ads? Gimme a break here.

        • Xcef2008

          Are ads only for online play? I remember people bitching about pop up ads last year but I never saw a single one. Never played online last year either.

    • Mattsama18

      thats like saying ads dont belong in television but you forget that the point of television is to advertise and most forms of entertainment outside of novels and plays are to capture your attention. If you can’t understand this then why even participate in these forms of entertainment? I understand this and I just enjoy it. I feel that everyone who complains about this feels like they are entitled to some pure form of entertainment devoid of any monetary aspect behind it. Its a business…which is what motivated the product that you enjoy (or utilize at the very least) if you cannot understand this then you should find other forms of entertainment

    • Anonymous

      Ads don’t belong during gameplay I could care less if its in menus or other places. As having it in gameplay would be like if in The Dark Knight you saw an advertisement for two and a half men in one of the scenes ruins the immersion and is slimy. Whats next a 30 second commercial after every play.

  • Mavfan21

    Give me some franchise depth next year and you can put up an ad before every play.

  • Lambeau

    Pasta! How about asking them why they wont fix franchise weather. This would be an easy fix, they added in a broadcast camera available for every mode but they cant give us the ability to pick the weather for franchise. I would rather the weather be random but it never changes so fix it this way. Would you please present them with this idea?

  • cmman858

    Pasta, do you have any reccomendations on gameplay for me (all-pro 8min quarters) I am getting btwn 70-80 plays but each team is getting 7-10 possessions a game? Any way finetune this?

    • tish

      nope the game just sucks

  • cmman858

    per half i meant*

  • Bokinghbk

    Any chance we will see an NBA Elite 11 pop up. Its nice to see pop ups in Madden. I would much rather have those compared to field degragation and dirty uniforms. Please if E.A. could give a extra helping of Madden Moments those are priceless. Im so glad they decided not to put any work into the online franchise, and went the direction of Madden Ultimate Team. Next year maybe we can get playmaker controls, Owner Mode, Hit Stick 3.0 and Cone Passing, topped of with Highlight stick, and better A.I. and don’t forget sideline catches. Ian Cummings and his Staff is as worthless as tits on a bull. Bring on Maddden Elite 12. Maybe we will see Jesus on the 50 yardline. Or maybe hookshot throw animations. E.A. is so sad and weak.

  • Bokinghbk

    Any chance we will see an NBA Elite 11 pop up. Its nice to see pop ups in Madden. I would much rather have those compared to field degragation and dirty uniforms. Please if E.A. could give a extra helping of Madden Moments those are priceless. Im so glad they decided not to put any work into the online franchise, and went the direction of Madden Ultimate Team. Next year maybe we can get playmaker controls, Owner Mode, Hit Stick 3.0 and Cone Passing, topped of with Highlight stick, and better A.I. and don’t forget sideline catches. Ian Cummings and his Staff is as worthless as tits on a bull. Bring on Maddden Elite 12. Maybe we will see Jesus on the 50 yardline. Or maybe hookshot throw animations. E.A. is so sad and weak.

  • Anonymous

    This game is just a cash grab for EA. This reminds me of watching a sitcom or TV drama and seeing the characters prominently drinking Coke, or using some other product. Why don’t they just go ahead and add commercial breaks after each possession and between quarters already. They can claim it’s making their “presentation” realistic. Disgusting.

    • Joeyland

      it clutters the screen with un-realistic bullshit

  • http://www.facebook.com/people/Justin-Stephens/1254353678 Justin Stephens

    I’m not trying to be a smart ass or anything here but why does this bother people? Does it affect anything?

  • http://www.facebook.com/people/Travis-Holland/1406096813 Travis Holland

    I don’t get anyone’s gripe over this. It’s not like it pops up and diverts your attention from the game, freezes it, disrupts it, or is seen plastered all over the field or stadium.

    True to form, THE NFL and it’s advertisements are all over football, likewise i think it adds to the realism, and how can anyone bitch about an advertisement ie: the one in the screencap for the NFL and it’s breast cancer awareness? I guess this now has to turn to the short sidedness of how people feel about breast cancer for fucksakes. Look, i love boobs, if you do too, go and help the NFL save them, end of story.

    Same goes for any commercial, any one thing you hear that annoys you and sidetracks you from your entertainment, get over it. In the long run, it’s more money for the game you love, and nobody come out of the woodwork and complain that this makes you hate madden even more so than you already dont, shilling out half of a hundred dollars to get the shit, plus tax! Gimme a break.

    • Beechhound

      i got a problem and you and ea can go fuck yourselfs

    • tish

      None of CBS, FOX, NBC, ESPN, or NFL Network have ads like these during their broadcasts of NFL games. So why are they in Madden? If it’s in the game it’s in the game??? It does not add to the realism whatsoever it even makes it more fakey than it already is and shows how out of touch with reality the madden developers are. I wouldn’t mind a few sponsor ads at the beginning of each quarter (GMC, Ford, Coors Light, etc that you see on Fox and CBS after every commercial break) because those are actually a part of football but what Madden is doing is not.

  • http://www.woodsidemediagroup.com/ Amani

    Like many television shows do when they want to appeal to mainstream consumers, Madden has jumped the shark completely. Is it true their total sales will decline from 7 million in its heyday on PS2/Xbox to only 4 million by the time the year is done? That is telling.

    I think it is time for us hardcore Madden (LOYAL) gamers make a stand. To the revolution!!!

    • Rda03c

      Starting with PastaPadre writing an article on everything they have done wrong this year.

  • Jz

    Maddens gay! I pay 60$ for the game. Theres a difference between little advertisements on stadiums for affect or big real advertisements blocking my screen so EA can get more money and fuck the buyer over more.

    EA is a PoS. They just blew there NBA and NCAA basketball game. So great to see that as I hope they go bankrupt and never make video games again.

  • NoFro904

    why u gotta show my lions getting beat up……..
    GOOO LIONS

  • Joeyland

    Who else feels like a whore that just got slapped?

  • XK

    it pisses us off because instead of working on this peace of shit game they put ads up and i know you can do alot in one update look what backbreaker did it made the game twice as better but madden has an update somehow game gets worst

  • Rda03c

    Pasta: It’s time to blast EA’s Madden team. I mean my GOD – they’re holding the shotgun to their foreheads!

  • Rda03c

    Nothing in this game can justify ANY of the cash-grabs EA Madden is so fond of. Thank god I don’t have to sit through games watching these annoying ads – I sold my copy two weeks after launch. Last year was horrible – EVERY PLAY I had some company forced down my throat.

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  • http://www.myspace.com/exu Aaron Partida

    I think Ads should have been put in games a long time ago, but the cost of games should have come down. Example Quake Live being free, because its a re-released old game + ads. There should never be full screen ads, maybe at loading screens, on banners etc. This will help out a lot of people in this down economy especially for the holidays to afford games. $60 + Ads shouldn’t exist, probably $25-30 + Ads would be acceptable. Or download games for free + ads, kinda like iPhone.

  • Anonymous

    It doesn’t bother me at all. In fact I think it brings more realism to the game. I say that because if you watch an NFL game on tv you’ll see a ton of advertisements before the game comes back into play during timeouts and sometimes between plays later in the game. It doesn’t effect the gameplay so I don’t see why there it should be such a big deal. Plus they have to get back some of the money they will lose with not having NBA Elite come out this month….LOL!!!!

    • Rda03c

      Your wisdom is only surpassed by you ignorance.

  • sheredia

    they gotta make up for the money they lost on nba elite 11………

  • My2inchKILLA

    Isn’t this like MLB 2K9? both games are broken and both placed crappy advertisements in the gameplay to gain profit for revenue loss. I bet you if NBA Elite was released and provided a patch, it would have crazy amounts of ads.

  • Nytwriter

    PASTA….Dude…dude dude….personally I don’t care about the adds…they don’t block or hinder my game in any way…but can you please please please tell me…WHEN ARE THEY GONNA FIX THE FRICKIN ZONES in this game. last year man was broke..this year man was good and zones are horrible. Patch came out to fix zones…now man is ok…and zones are still the same. It seems anything across the middle has very very huge holes, even when the ball is close by..it just wizzes over their head!! (In my Charlie Brown voice) arghhhhh!!

  • Rude Boy

    What’s with Madden 11’s servers?? When the game 1st came out there were no problems for me but since these “server side” improvements started happening I get kicked out of matches & experience a lot of lag in game. I noticed that the kick meter has been sped back up w/o a patch so is some1 playing with the servers???

  • Vicrivera42

    Whats been going on with the online servers? you cant even play an franchise game without ot crashing

  • Vicrivera42

    Whats been going on with the online servers? you cant even play an franchise game without ot crashing

  • Vicrivera42

    whats going on with the online servers and the online franchise ? we cant get a game in without it crashing

  • Vicrivera42

    whats going on with the online servers and the online franchise ? we cant get a game in without it crashing

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  • http://twitter.com/Valdarez Valdarez

    Quit writing stuff that makes sense Padre or I might have to change my opinion about you. I received the Ad the very first play and immediately turned the game off. After Ian Cummings said he thought we would be pleased with this year’s advertising, and the Ads wouldn’t be as intrusive, I have to say I feel more than a little misled.

    The use of Ads in Madden 10 was a departure from the ideals they claimed to support. Their use in Madden 11 is a huge F U to the fan base, and to all of the gamers / consumers who complained about them. EA Sports may listen, but they sure as hell don’t give a damn.

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