Warner Brothers Starts Streaming Movies on Facebook
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An announcement today by Warner Brothers signifies the first big step by movie studios to start utilizing Facebook for rentals (as well as potentially sales) of films. Beginning today WB has started streaming The Dark Knight through the social website, with plans to add more movies to the service going forward.
The process involves first “liking” the movie on Facebook, which nearly four million people have already done for TDK. A rent icon on the page appears and the movie can be had for 30 Facebook credits ($3). After paying the movie is accessible for 48 hours and it can be paused and come back to at any point within those two days.
It’ll be interesting to see the response to this feature and how utilized it becomes. Certainly having streaming options available on Facebook expose a lot of people to the opportunity to watch a film in that manner. Options such as Hulu, Netflix, and Amazon however are still far more appealing and better priced for those who would enjoy streaming on a more regular basis.
WB also recently announced iOS apps for The Dark Knight and Inception. Those provide the opportunity to pay for streaming of the entire films to mobile devices.