EA Sports Looking to Develop Persistent Social Profile

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Posted April 7th, 2011 at 5:15 pm

EA Sports president Peter Moore held the keynote address at the MI6 game marketing conference this afternoon. The theme was all about the changing landscape of gaming and the emergence and embracing of digital delivery models. This is something that Moore has been passionate about for a few years now and as a company EA Sports has done more in that arena to advance than competitors. The company has introduced lucrative modes in console games and expanded on downloadable content offerings, lately have become staples on iOS platforms, and within the last year have emerged as a player on Facebook.

The news that stands out most from his presentation is that EA Sports plans to deliver a single social profile for each user that will connect experiences on all the company’s games regardless of platform. Not only does having that lasting record encourage more play but the idea is to carry over some elements of one game to the next. A telling quote from Moore suggested that consumers would be able to buy Madden and transfer progress into the following year’s title. That may start more in the realm of achievements and stats but could also hint at Franchise, Career, and Ultimate Team modes that would not have to be started from scratch every year.

Another note of interest from Moore related to FIFA 11′s Ultimate Team Mode which has already made over $50 million. That is up from $30 million that FIFA 10 made from the mode. It is easy to see why Ultimate Team has become such a big focus in Madden, FIFA, and NHL. Check out GameSpot who has followed up with a detailed rundown of the entire presentation.

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  • Moss

    Finally Ive always wished I could take a franchise from one year to the next. Its a lot of work to just throw away with each new release.

  • pozeDer

    its crazy how much people spend on ultimate team and on those facebook games. cant blame ea for being a business.

  • Anonymous

    The “social profile” concept has always seemed like a no-brainer to me. I wonder if the technology just makes it more cost effective now.

  • Cleric Hajji

    But how would that work with franchise?

    Ok, so on ’11 I’m in the ’32-’33 season. If I wanted, when ’12 comes out I could start from 2034? Please explain that ’cause to me that would suck. Not knock people that would but I don’t see the point.

    Now records carrying over I’d love. Then I can stop breaking that same tired kick return record every year in NCAA.

    • http://pastapadre.com/ pastapadre

      I think it would be more intended for people who spend a lot of time in the mode but maybe don’t get that far. The majority of those who play franchise, actually play and not sim, maybe go for a few years. Basically taking over the current circumstances but getting to play with all the new features and such. It could also be more limited…think how Teambuilder for NCAA Football doesn’t require you to remake the team each year. Its a technical nightmare to think of how they would do a complete franchise transfer, but its been a highly requested feature for a long time now and something they’ve wanted to solve.

      • Cleric Hajji

        Understand but how many people don’t get past the first season or two? I never sim and still get about 5-10 seasons in on 7-8 min quarters.

        I’m having hard time seeing why people wouldn’t want to start with rookies and roster moves for the new season. If you were to port over your dynasty/franchise to the following year, you would miss out on that wouldn’t you? I guess I didn’t realize how many people move slower then me in progressing through a season. I thought I was conservative in play time compared to others. lol

      • Cleric Hajji

        Understand but how many people don’t get past the first season or two? I never sim and still get about 5-10 seasons in on 7-8 min quarters.

        I’m having hard time seeing why people wouldn’t want to start with rookies and roster moves for the new season. If you were to port over your dynasty/franchise to the following year, you would miss out on that wouldn’t you? I guess I didn’t realize how many people move slower then me in progressing through a season. I thought I was conservative in play time compared to others. lol

  • http://twitter.com/Bgamer90 Brad D.

    EA Sports Bio 2.0! Sounds like it will be pretty cool.

    • Philly

      that was my exact first thought… this is EA Sports Bio all over again… I actually liked it though so unless it pushes me spending money it’s a plus

      • Thomas_brown43061

        wow…being able to continue your franchise….how inovative….except front page sports football had that in the 90s along with not erasing the career stats of retired players…how hard could that be….please quit acting like you are revolutionizing gaming when you are talking about simple crap that should have been there all along…..lame

        • Vovoen

          id guess a text sim is way different than something that incorporates gameplay and makes major changes on a yearly basis

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  • DNA

    yawn!

    • Sepehr_n74

      sepehr

  • Pingback: EA Sports President Developing ‘Persistent Social Profile’ - Game Rant

  • Sepehr_n74

    sepehr

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