Peyton Hillis Wins Tournament to Become Madden NFL 12 Cover Athlete

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Posted April 27th, 2011 at 1:50 pm

Cleveland Browns running back Peyton Hillis has defeated Philadelphia Eagles quarterback Michael Vick to earn the honor of Madden NFL 12 cover athlete. In its effort to raise awareness of the game the tournament was a huge success for EA Sports and the unlikely victor makes it an even better story. 

Hillis rushed for 1177 yards and 11 TDs and added 61 receptions in 2010. He emerged as a top player in fantasy football which clearly helped his recognition level along with being prominently featured in highlights due his exciting running style.

Hillis ousted big name players every step of the way in the Madden 12 cover tournament and most in surprisingly easy fashion. He beat Ray Rice with 62%, got the biggest challenge from Matt Ryan edging him with 51%, took 60% against Jamaal Charles, and then pulled off the biggest upset by knocking off the favorite Aaron Rodgers with 61%. The finals were his biggest blowout. Hillis beat Vick with 66% of the vote.

The supporters for Hillis came from all over and were passionate in their campaign. Largely credited with his success are the strong organization of fans in social media channels and the Browns using their resources including the team’s official website. It wasn’t just Browns fans though as he got a big boost from his alma mater. Immensely strong support came from Arkansas Razorbacks fans and that, along with the other factors, were what separated him from everyone else in the tournament and led to his surprise victory.

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  • Vin2

    What a relief. Glad for Hillis and just happy its not Vick!

    • grow up

      • Vin2

        Yes. I need to grow up because I dont want to support an animal torturer and killer. Clearly Im the problem…

        • HatersGonnaHate

          Fools who value animal life over a person’s, pathetic.

        • HatersGonnaHate

          Fools who value animal life over a person’s, pathetic.

          • Vin2

            Fools who take that belief to mean that human life is valued less are even worse. I wouldnt support a murderer either genius.

          • Vin2

            Fools who take that belief to mean that human life is valued less are even worse. I wouldnt support a murderer either genius.

          • Philosophy

            People starve everyday…why do you care about some measly animal that reproduces at astonishing rates. This is why our world is backwards…people valuing animals. Have you heard of the Food Chain where the dominant animal lives? Do Lions care about the deer they are about to eat? Well why should we care about such animals, is it because over the past generations we have treated dogs as our pets..ooooh sorry generations are just getting weaker and weaker..What we consider gross and sad these days was a part of life centuries ago..grow up.

          • Hachasuey

            Holy shit. You sir, are truly a dumbass.

            You can’t compare a lion hunting a deer, or animals at the top of the food chain to dog fighting. Animals need to eat to survive–it’s nature. Dog fighting, on the other hand, is carried out strictly for shits and giggles, and money. Dogs are starved, tortured, humiliated, and murdered so that the scum of our earth can entertain themselves. And your dogs as pets argument is idiotic and nonsensical, as the same applied to cockfighting, etc. Animals should never be used in such a disgusting manner. Does that really sound okay to you?

          • Philosophy

            Yep and so we have Animals for our entertainment if we wish…we have the greater minds and so we shall do what we want with the tiny minded animals that fill this land. Is that not how the world works, I bet you are still stuck behind the idea that money is how the world goes around..well essentailly money traps the individuals mind who holds value of such stupidity..Money is the biggest religion. Sadly we live in a hierarchial system in terms of humans…so why should we not in terms of other species..? Grow up and think about us as people.

          • Xcef2008

            Where did he say that?…No, go ahead please show me. All he said was that he wanted someone other than Vick on the cover. Just because I don’t support what Vick did doesn’t mean I want him dead. Way to jump to conclusions though.

        • Robbywales

          Then you must hate all hunters as well right?

          • Xcef2008

            Yes because hunting is the same as torture. Please tell me your not dumb enough to believe that.

          • Cren

            most hunters dont electricute or drown game for kicks do they?

          • ILuvWenUHate504

            No, they just shoot and/or stab animals ………….. behead them then take pictures with them or hang them on there walls as trophies. YEAH I could see your point on how hunting is more humane than dog fighting.

          • Xcef2008

            Your an idiot if you can’t figure out the difference between dog fighting and hunting. Not even going to waste my time explaining it because you clearly won’t understand. Keep living in your little world though.

      • Vin2

        Yes. I need to grow up because I dont want to support an animal torturer and killer. Clearly Im the problem…

    • Kray85

      Well you better let me catch eating meat or going hunting!!

      • Kray85

        Better not!!

        • Xcef2008

          Good catch genius.

  • Cae1547

    First. Madden sucks

    • Mikeq672

      not first, and tou suck more than madden, which is hard to do

      • Anonymous

        I hate tou…

  • Skyline014

    Gay

  • ADTRFAN94

    first

  • Josh

    Weak!

  • Ryan

    hopefully EA will have some sort of new power back feature in the game to coincide with Hillis on the cover – always felt like they needed to have more of a separation between the speed guys and power guys

    • Hachasuey

      Agreed. And the same applies to NCAA. It’s much MUCH easier and more effective in the video games to run away, run around, juke, and spin. Power backs really should take an excellent form tackle, or 2+ guys to take down, but that’s never the case. I hate when I’m rolling with a 250lb bruiser, full head of steam, and I lower my pads to drive through this measly little 190 cornerback….and he just lays me out. Only time this would ever happen is if the ‘back had no momentum, or if he didn’t see it coming.

  • Dymez

    I tuned in to watch it. It took them a whole hours before they announced who was on it. I felt like I was watching LeBron make his ‘Decision’ again.

  • Keith.

    Sure wish Tiburon would spend the time figuring out how to add in-game saves rather than wasting time pimping their game through some silly contest like this.

  • Dymez

    Well Cleveland is the home for ‘curses,’ they might as well have this one too.

  • although hillis is good this is a major step back for madden its like if joakim noah was on the cover of nba 2k12 its would be horrible

  • Jarod

    Wow, I was surprised Hillis won. Congrats to him, but who influenced the voting; Hillis fans or Vick haters?

  • Henry

    Thankful for this news. Hillis is a good pick for the cover and I wouldnt have bought it if Vick had won

  • Pete Rose

    LOL well, i guess I’ll be pirating Madden. I dont support the Brown.

    If its Brown, flush it down.

    • BA

      or just get a custom cover

  • UreeJ

    As long as it wasnt Vick Im happy.

  • A note I just added to the story. The results were Hillis 66%, Vick 34%. It was Hillis’ biggest blowout of the tournament.

    • Dymez

      Wow. What you think could’ve got him that many votes? I’m guessing a combination of things, like his old school bruising running style and blue collar appearance, possibly even sympathy for the city of Cleveland.

      He reminds of alot of Mike Alstott.

    • Dymez

      Wow. What you think could’ve got him that many votes? I’m guessing a combination of things, like his old school bruising running style and blue collar appearance, possibly even sympathy for the city of Cleveland.

      He reminds of alot of Mike Alstott.

  • Alai912

    Now he’ll be cursed. Vick thanks him for it.

  • Anonymous

    Congrats, Cleveland. About time you won something.

  • Anonymous

    Congrats, Cleveland. About time you won something.

  • Hawks9700

    YES!

  • Hawks9700

    YES!

  • Arii

    Congrats to Hillis the right guy won.

    • Anonymous

      The right guy won in the finals. Vick’s been on it before. But who really deserved it most in my eyes was Andre Johnson or Aaron Rodgers (the favorite of the whole thing)

      • Chrisweber5187

        or AD. The guy has been a complete beast since coming into the league.

        • Sarahpalin

          Not a Top 10 running back. Yeah a beast lol

  • Mikeq672

    Im happy Hillis, won, but I am fairly certain the voting was rigged all the way through. Clearly thats just opinion, but months ago when this started, espn interviewed two people about it. Guess which two? Hillis and Vick, with Hillis getting most of the coverage, I dont think thats a coincidence.

    • Billbixby

      Yeah I noticed that too. When I was watching today, I had to stop and think for a second because I could have sworn I saw these same 2 dudes on this show promoting this shit awhile back. There were 32 players(31 actually, the “12th man” was Seattle’s representative)…highly coincidental that the 2 ppl they pick to promote the tourney at the beginning just so happened to be the 2 in the finals at the end….seems fixed.

  • Robbywales

    I don’t care either way. The game is nothing more than a black friday purchase in my opinion.

  • Robbywales

    I don’t care either way. The game is nothing more than a black friday purchase in my opinion.

  • Robbywales

    I don’t care either way. The game is nothing more than a black friday purchase in my opinion.

  • Robbywales

    I don’t care either way. The game is nothing more than a black friday purchase in my opinion.

  • Josh

    If you ask me they should just put the Superbowl MVP on the cover every year. This letting the fans vote thing is getting out of hand. I normally don’t care who’s on the cover but putting Hillis on the cover is straight wack! Nothing against Hillis but he had one ok season. He was a bumb when he was on the Broncos. I really didn’t want Vick to get it either only because he’s already been on the cover. Oh well EA is gonna do what they want anyways.

    • Chrisweber5187

      everyone is a bum on the broncos lol. And Josh McDaniels was a fucktard. I’m pretty sure Hillis was a fullback for most of his career in Denver. I hate when coaches don’t use players the right way.

    • Chrisweber5187

      everyone is a bum on the broncos lol. And Josh McDaniels was a fucktard. I’m pretty sure Hillis was a fullback for most of his career in Denver. I hate when coaches don’t use players the right way.

      • You R DUMB

        everyone is a bum on the Broncos? Champ Bailey, Elvis Dumervil, Ryan Clady, Brian Dawkins, Brandon LLoyd, Knowshon Moreno, and Eddie Royal are bums?????

        ur a retard… stop talking about a sport u obviously know NOTHING of

      • You R DUMB

        everyone is a bum on the Broncos? Champ Bailey, Elvis Dumervil, Ryan Clady, Brian Dawkins, Brandon LLoyd, Knowshon Moreno, and Eddie Royal are bums?????

        ur a retard… stop talking about a sport u obviously know NOTHING of

    • Chrisweber5187

      everyone is a bum on the broncos lol. And Josh McDaniels was a fucktard. I’m pretty sure Hillis was a fullback for most of his career in Denver. I hate when coaches don’t use players the right way.

  • HaloUnion

    Is that a Madden 12 screenshot?

    • That Cool White Dude

      Pretty much. Nothing changed in this game graphic wise.

    • Chrisweber5187

      09

    • Chrisweber5187

      09

    • Chrisweber5187

      09

  • Lowest rated Madden cover guy ever?

  • Eagleyedesigns

    I told you Motherfuckers! The Cleveland Browns have the BIGGEST national fanbase in the NFL…There are more Browns Backer Clubs then any other team nationwide…Go Browns! Woof! Woof!

    • Anonymous

      Well everyone wants to be a part of a winning franchise…….wait a minute?!?

    • Anonymous

      Well everyone wants to be a part of a winning franchise…….wait a minute?!?

  • Anonymous

    it was probably rigged because EA didn’t want Vick there.. it’s a shame. Now this Browns franchise will be further cursed.

  • Anonymous

    time to make that custom cover for Vick now..

  • Anonymous

    but either way i’m happy for Hillis.. just a nice guy and a class act. he fought his way up and won this thing.

  • Anonymous

    but either way i’m happy for Hillis.. just a nice guy and a class act. he fought his way up and won this thing.

  • lynn

    I still ain’t buyin’ it.

  • i never thought id be sorry for the face of madden. well at least im glad the curse falls on the likes of peyton hillis this year. peyton hillis sucks, madden sucks, its a good fit. a big bruising game that sells copies but will never be any good because he constantly fumbles when it comes to making a good video game. hohum. not getting the game anyways just a sad day for football and video games alike.

  • Anonymous

    Sweet. Go Hogs!! Glad to know we did our part to help in Arkansas.

  • Joe

    at least Cleveland has something to feel good about

  • Joe

    at least Cleveland has something to feel good about

  • Sdwalls

    Being from Arkansas, where Hillis is from, I am proud of him !!!!!

  • jusmegamer

    Hillis, EA, and Madden one in the same. They are all mediocre at best but have large fanbases that blow them way out of proportion.

  • Hillis who?

  • Homiethaclown

    Vick is lucky he still gets to play football for millions of dollars…. This isn’t a 3rd world country nor is it some barbaric century!!!! I understand he was raised around this crap but he knew that this type of behavior is unacceptable in this society… He got his 2nd chance, which he deserved, but do I think he feels any remorse for what he did? No which is why i didn’t vote for him… Why would people vote for an idiot who nearly wasted an opportunity that most of us can only dream of… I would value a dogs life over his, the k9 is clearly smarter… He even had an example made outta his brother not to mention all the other miscreants who came before him, and Its funny to hear his supporters tell others to grow up when the one they support refused to and accept his new found responsibility!!! Bottomline he isn’t the only NFL player who had it rough growing up, most of them adapted to their new roles

  • Jz

    Nothing against Hillis but this is a nice FU to EA from the madden community. Nothing like putitng a unknown player on the cover to sell a game ahahaha.

  • What I want to know is why people hate Vick assuming he tortures and kills animals. He may have FUNDED the dogfighting so he obviously was the one responsible but was he the guy actually choking and torturing the animals? No didn’t think so! It was probably some of his so-called “friends” who took advantage of him and stole his money!

  • I love how there are human beings dying of cancer and AIDS but fuck that! We have to worry about animals. I guess I could agree with you since I am sure animals can talk and get jobs and rely on intelligence rather than instinct. I mean I love animals as much as the next animal enthusiast but to put them in front of any human being, good or bad, is just wrong!

  • Alai912

    Hmm… I thought Vick was already a cover athlete for Madden before. And you know what happened with that..

  • Mfallskid

    Congrats to cLEAVEland for using incognito mode to vote for Hillis all day, because none of you have jobs in that crippling depressed hell hole. Too bad none of you can even afford the game…

  • rj

    Peyton hillis is a nobody.vick had a better season than anyone