UFC Goes to EA Sports

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Posted June 4th, 2012 at 2:00 pm

A huge announcement out of the EA press conference as the company has secured the license for UFC which had been with THQ. The deal there was scheduled to run through 2018 but the troubles with the company financially – and their inability to grow the franchise – led them to (as now is known) sell the license to EA with UFC’s approval. This despite Dana White’s statements in the past that he would never work with EA.

EA Sports MMA was a good first effort with some fantastic online features and the company even had a sequel deep into development when Strikeforce was bought out by UFC parent company Zuffa. That essentially killed any chance of EA’s series returning and sales wise their prospects were grim regardless. Now with UFC they have the biggest brand on the planet. More on this news to come later.

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  • Modman

    Wow what a sellout Dana is. Takes shit and never backs it up. Fucking fitness instructor dbag he is. Get ready for a game with minimal fighters, huge dlc and micro transactions out the ass

  • Modman

    Wow what a sellout Dana is. Takes shit and never backs it up. Fucking fitness instructor dbag he is. Get ready for a game with minimal fighters, huge dlc and micro transactions out the ass

  • Keith.

    I could care less about UFC, but it looks like EA bought out the rights from THQ:

    “The agreement results in an undisclosed cash payment to THQ.”

     http://www.usatoday.idmanagedsolutions.com/news/story.idms?ID_NEWS=29646266

    • Crimson

       I pray that the NBA doesn’t do this too.

  • Keith.

    I could care less about UFC, but it looks like EA bought out the rights from THQ:

    “The agreement results in an undisclosed cash payment to THQ.”

     http://www.usatoday.idmanagedsolutions.com/news/story.idms?ID_NEWS=29646266

  • Crimson

    This is supposed to be “good” news. THQ did suck, but….

  • http://www.facebook.com/people/DeVion-Xavier-Hinton/1161943623 DeVion Xavier Hinton

    IIIITS TIIIIIIIIIIIIIME!

  • http://twitter.com/Starfoxleon The Great Leon

    THQ to EA for UFC is not much of an improvement. I guess Dana planned this since the past UFC game had so many flaws. They didn’t care to update.

  • Kort

    finally. thq was a disaster. ea will do a much better job

  • Kort

    finally. thq was a disaster. ea will do a much better job

  • Inman85

    This is so awesome. THQ fucked up hard
    This morning is saw that @THQ_shamownage posted “today is gonna suck” and now it is obvious that they knew well in advance about the sale

  • Inman85

    This is so awesome. THQ fucked up hard
    This morning is saw that @THQ_shamownage posted “today is gonna suck” and now it is obvious that they knew well in advance about the sale

    • JJ

      The game sucked, they did it to themselves.

  • JJ

    Dana White is a bit of a passionate meathead, but he never lets emotions get in the way of good business. This is a good move for both companies.

  • clubsteve

    ea sports mma was pretty good…..they can’t do much worse than thq.

  • http://pulse.yahoo.com/_FQ5KIKLT5FZW5PRA4YMP6WSSFY John O

    MMA gaming just flat out sucks.  I’ll tell you why.  Who the hell wants to create a fighter, fight joe schmoe, train, fight joe schmoe, train, fight joe schmoe, repeat about 25 times until you get to the Championship fight.  Then when you get there, you win it, then what?  Then you defend it again?  And again?  With no payoff.  You don’t get the glory of being inducted in the HOF of MMA.  You don’t get a check.  You don’t get Arianny.  You just sit there, playing the game against CPU opponents that are all basically programmed the same correlating to difficulty sans physical looks.  

    Bottom line is:  IT’S BORING.  Now playing against friends is one thing, but that is a novelty concept of a game.  The game itself as far as campaign or career and what have you are bland and offer no substance, only flare.  

    People are still sheeple, following the wolf in sheeps clothing.  

    • RL52

      Novelty crap isn’t the reason people watch MMA, nor is it the reason why these games sucked. You’re describing WWE and Def Jam Icon type crap, and those games sucked.

      • http://pulse.yahoo.com/_FQ5KIKLT5FZW5PRA4YMP6WSSFY John O

        Actually, just like Madden, i’ve been suckered into buying MMA games since Dreamcast days.  Those days were simple.  When you really look into it, just like Fight Night series, it’s the same old format.  Train in mundane training sessions giving you some type of RPG type element in creating your fighter, fight, train again, repeat until you die.  There is no actual payoff but the lone satisfaction of winning.  That’s it.  No story line to it, no big retirement fight, coming out of retirement fight, etc.  

        I could go on on how to try to make this game better, but it’s useless.  If they can’t think outside the box, this game will become the same boring game year after year but people will fail to see the big picture.  

        And that WWE Def Jam stuff, never played it, never will.  

    • Mike jones

      Some of you idiots won’t be satisfied until they make video game called life so you won’t have to live yours anymore…

  • ea sux

    say gd by 2 ufc servers cos ea sucks donkeys dik look at mma its crap and they shut servers down on it it oni come out last year and they shut alot more games down aswell so ea is wank they guna make the game shit like every other game they made the nobs

  • Keith.

    Some more info from Reuters:
    http://www.reuters.com/article/2012/06/05/ea-starwars-idUSL1E8H4JV720120605 
    “(Reuters) – Electronic Arts Inc plans to offer a big part of its “Star Wars: The Old Republic” online game for free and licensed the rights to produce videogames with the “Ultimate Fighting Championship” brand, hoping to breathe life into efforts to secure steady long-term revenue.  

    EA announced the licensing agreement with Zuffa LLC on Monday. The licensing rights were previously held by THQ Inc , which received an undisclosed cash payment, Zuffa and THQ said.
    EA has struggled to get “Star Wars: The Old Republic”, the massively multiplayer role-playing game based on George Lucas’ science-fiction movie, off the ground since its December launch.
    The company announced last month it had lost 400,000 subscribers in its fiscal fourth quarter.
    From July, EA will offer 15 “levels” for free, meaning gamers will be able to join and play the beginning phases of the game without paying. That might be the jumpstart the game needs, analysts say.
    “Part of it is just trying to be promotional, trying to keep the game alive,” said Sterne Agee analyst Arvind Bhatia. “We’ve got a little bit north of a million subscribers on average for the year, and if it goes down too much it increases the risk of the game going away.
    “It’s a little bit desperate but it’s showing us where the industry is going: people are not ready to pay.”

    EA shed 36 percent of its value in 2012, hurt by worries about its ability to deliver growth and compete with Activision.
    The acquisition of the “Ultimate Fighting Championship” license will also bring on board a signigicant slice of annual revenue. Analysts estimate the UFC games generated about $100 million in revenue for THQ.
    EA has spent more money on “Star Wars” — some analysts estimate $100 million to $300 million — than any other game in its history.”

    • Keith.

      Now that I think about it, I wonder if the UFC license acquisition relates to the $11 million that EA reserved in its most recent financials for “license termination,” meaning, they were paying THQ $11 million in connection with its termination of the UFC license.  We should find out soon enough, I guess.

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