In an email sent out yesterday to NFL season ticket holders (not EA’s Season Ticket program) instructions were provided on how to redeem an exclusive pack of Ultimate Team cards for Madden NFL 25. By sending in an email to the designated address, along with info such as the season ticket holder account number and gamertag, the card pack will then appear in 7-14 days in the “Unopened Packs” section of the mode.
The offering applies to any of the systems – the choice of Xbox One, PS4, 360, and PS3 is made in the email that is submitted – and includes three star players from the team of choice. While this is the only way to obtain the cards initially they may become available in the Auction House later as users post them for sale. It’s unclear how good the cards will be – often promotions such as pre-order incentives are for cards that are not highly rated enough to really matter – but still this is a neat promotion that also led me to the discovery that season ticket holders get free RedZone access on mobile devices and free NFL Game Rewind subscriptions.