EA Sports officially announced the Ultimate Editions of Madden NFL 15, NHL 15, and FIFA 15 this week – though the details on them had been posted three weeks earlier by retailers. For $10 over the standard price consumers will receive up to $40 in Ultimate Team content. They’ll only get the full value of that however by sticking through the 10 weeks (Madden), 25 weeks (NHL), and 40 weeks (FIFA) in which the packs will be distributed.
This is the first time the company has attempted to leverage Ultimate Team mode as the sole driver behind special editions of their games. Offering bonus UT content has become a staple for pre-order bonuses but here the idea is to capture $10 at the outset and keep those consumers especially engaged in the mode (where they can spend more) for months following release. ‘ThatSportsGamer’ T.J. Lauerman has even surmised it’s one of the reasons why the EA Season Ticket program no longer exists. That’s either the reasoning or the company pivoted and came up with the idea after that was deemed unsuccessful.
By making it only $10 more EA is hoping to entice Ultimate Team players who will see the obvious benefit in paying up. It shouldn’t be a hard sell to that crowd. The question is whether it can overlap to those who are unsure of any commitment they’ll have to the mode. Will those people be able to justify spending $10 more? At least anyone who doesn’t care about Ultimate Team can pass on buying without hesitation or feeling as though they missed out on content which is refreshing compared to most special editions of games.
Vote in the poll below and leave your thoughts in the comments. Will you be buying an Ultimate Edition of any upcoming EA Sports game?