Many have recently expressed frustration with a lack of information on NBA 2K15 whether that be on social media, various forums, or in direct correspondence. The fact is though 2K is right on track with their usual marketing schedule by only having put out official releases on the pre-order bonus and cover athlete by this point in the year.
Those two specific things, the pre-order bonus and cover athlete, are all that the company has produced by mid-July regarding their upcoming NBA title for many years now. Big feature announcements have been held until early-mid August along with gameplay details and the first screenshots. The first gameplay videos have come out of Gamescom (which this year runs 8/13-17). That is then followed by a trailer in late August and news on modes like Association, MyTeam, and MyCareer in September.
It may be that the absence from E3 is what has caused the perception that more is being withheld. NBA 2K was at the Sony press conference in 2011, 12, and 13 but passed on appearing this year. Those presentations were never for anything significant however.
One thing is certain regardless and that is that 2K must get out in front of the concern over its handling of Virtual Currency and “always online” nature of 2K14 even if that means a change to their M.O. of when certain info is released. Having VC tied to the pre-order bonus only stirred up emotions again and any news is met by every other comment wanting to know about whether changes are in store for the in-game currency. Waiting to address it will only raise suspicions that serious changes haven’t been made to the severely damaging implementation that resulted in many consumers turning away from 2K14 and claiming they will do so from the series entirely if the system isn’t dramatically altered.