UFC Extends License with THQ Through 2018

by pastapadre
Posted October 19th, 2010 at 10:16 am

THQ has reached an agreement to extend the license to produce official video games for the UFC through 2018. The news comes on the same day that a competitor in EA Sports MMA releases. Surely not a coincidence.

There had been some speculation that UFC might let the current deal expire and explore other options including EA. There were rumblings of dissatisfaction from Dana White based on how THQ handled the last edition of the game and is disappointing sales performance.

This year UFC 2010 Undisputed took a huge tumble in sales and consumer confidence in the brand dropped significantly. It was such a dramatic shift that the series will no longer be released yearly. The next UFC title will be coming in 2012.

Tags: latest news

gregg

wow. shame. thq is terrible.
gregg

wow. shame. thq is terrible.
Christian

When is this leaderboard reset coming is what I’d like to know.
Undercover

lol at dana white waiting for today to release this news. typical dana white move
http://twitter.com/DaveDQ David D.

They better step up their game. EA put out a solid first attempt and the online features are second to none.
http://twitter.com/DaveDQ David D.

They better step up their game. EA put out a solid first attempt and the online features are second to none.
jusmegamer

I played this game a couple of times when I went home early this year and it really has little depth to it IMO. I will probably purchase it when it gets down to like $29.99 New considering I am not paying extra for some pass. Finally, I think this is a good decision because putting this game out yearly would just show how little depth it has. The crazy thing about my statement is a boxing game will have less depth but I prefer it. Boxing is just more of an established sport and gets more fun and reaction out of trying to create classic matches so it reigns supreme to any mixed martial arts game
http://www.facebook.com/people/Chris-Moore/1660306079 Chris Moore

What a bummer…This feeling in my stomach must be what all the 2K football fans feel each year when Madden is the only NFL game out. So we’ve got to sit through somewhere between 4-6 games over the next 7 years before we probably get a decent UFC game.