UFC Purchasing Strikeforce a Devastating Blow to EA Sports MMA

by
Posted March 12th, 2011 at 11:45 am

In a shocking development today UFC parent Zuffa has agreed in principle to purchase struggling rival MMA promotion Strikeforce. The official announcement is expected to come on Monday.

Though EA Sports has publicly vowed to develop EA Sports MMA 2 this news could bury the potential sequel. Strikeforce represented the main branding for the game, the majority of the roster was made up of fighters from the promotion, and the television broadcasts acted as the main marketing opportunity.

What isn’t clear for the time being is how the contracts with Strikeforce as well as individual fighters will be handled. It is possible that the contracts were made for longer than just one year, but if that is the case then the UFC may now own all of them. Obviously the UFC would squash any attempts to use those fighters in a rival game to their Undisputed series.

Needless to say EA Sports’ attempts to work their way into the MMA market may have proven all for naught. That is unfortunate given the quality of the first effort and its potential going forward as well as THQ’s track record when they have the market to themselves. UFC recently extended their exclusive license partnership with THQ through 2018.

(Update) Despite early comments about the two promotions largely acting separately and current contracts being unaffected make no mistake about it, there is now no longterm viability for an EA Sports MMA. That is why they’d be likely to cut their losses sooner rather than later.

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  • rrosh

    man ufc is ruthless. this sucks. i liked ea mma but even worse is thq. you see what they do with wwe and ufc games when they dont have anyone pushing them.

  • Clintbeastwoods

    I am glad to see dana whit shit all over ea’s face! Those greedy pieces of shit deserve every bit of bad karma that comes their way! This is great news indeed!

    • Lake Allen

      pretty sad that you would celebrate the downing of EA doing things the *right* way. EA MMA wasnt some cash cow. They were treating the sport with respect and innovating with the game.

      • BL32

        how would you no they did things the right way??? EA MMA suckd ballz and ufc is tha shit. Now UFC dont have a true MMA rival. Bellator maybe if they get a couple decent fighters in upperweight. OOOOO well UFC rocks Danas a beast

    • Kin36

      LOL and you support Dana White, the greediest motherfucker out there. Smart guy you are.

      • UFC Owns YOU

        hey kin the dumass sounds like ur mad cause dana makes more money than YOUUUUUU…… You must work for strikeforce lol

  • Hoss

    terrible news. great now we’re going to be stuck with thq.

  • Guest

    Terrible article written by someone who didn’t even bother watching Dana White’s interview. If you did, you would know things are business as usual and that the UFC didn’t purchase Strikeforce — Zuffa did.

    • Kin36

      Im sure Dana White will be happy to work with EA Sports! He is known for putting grudges aside. Good thinking there.

      • http://www.facebook.com/robwfc Rob Butler

        He wouldn’t be working with easports Strikeforce would be. He owns them but is letting them do what they want still.

        • Buttmunch81

          You really believe that? Once the contracts have been honoured the top guys will be forced to sign contracts with the UFC or fade away into the oblivion. There will be no Strikeforce once the deals have run their course.

          • http://www.facebook.com/robwfc Rob Butler

            Yep I do. Instead of having one computer game he can have two with all the money going to him. Surely its a no brainer?

            I think Strikeforce will continue for a long time. Mixing the rosters wouldn’t help! Most of the top guys have some beef with him. I reckon in 10 years strikeforce will still be going.

          • BL32

            NO shit buttmunch. I would do the same thing bring in all the guys thatll make money. Personally I think once they go to ufc most of them will fade into ur oblivion cause you can be a champ in some other halfass mma organization them come to ufc n get ur ass kicked. look at fedor rumored badass n lost to a guy who came up short of a title shot (werdum). the only ones I care to see is how good overeem really is and ol bobby lashley the black lesnar. I would be happy to see arlovski come home to even though he kinda sucks now

        • Buttmunch81

          You really believe that? Once the contracts have been honoured the top guys will be forced to sign contracts with the UFC or fade away into the oblivion. There will be no Strikeforce once the deals have run their course.

    • http://www.facebook.com/people/Dylan-Favorite/593488563 Dylan Favorite

      Terrible comment written by someone who clearly knows nothing about the business of MMA. If you did you would recall a little promotion called the Pride Fighting Championships.Are you seriously you are going to buy the “business as usual” line? It was going to be business as usual in Pride too. What about the WEC? Did they end up ‘doing their own thing” as Dana White said? Ask Jose Aldo when he defends his UFC belt in the next few months. Whats really going on here is that “business as usual” is going to be a transition period. They need time to looks over the Strike Force books and review fighter contracts to determine a time line for when and who they want to fold into the UFC. Make no mistake about it that Dana White wants the UFC title belts to be the only significant MMA titles in America. Having Strike Force titles only serves to muddy the waters of the sport in The UFC’s eyes. The best you can hope for is that they turn it into a sort of minor league for MMA.

      • http://pastapadre.com/ pastapadre

        I think that “minor leagues” setup is plausible. And in that situation there’s no way EA would finance a video game for that.

      • http://pastapadre.com/ pastapadre

        I think that “minor leagues” setup is plausible. And in that situation there’s no way EA would finance a video game for that.

      • MMA Boi

        Good comment and I think your right about the transition period. But in my eyes the UFC belts are the only significant titles in mma now that they have bantom and featherweight. Like all these former K1 WEC even former strikeforce champs go to ufc and loose to a midclass fighter. like cro cop or silva from pride condit will get his soon and fedor fighting werdum a guy who couldnt hack the upperclass heavyweights. same will happen with overeem n if ufc decides to keep overrated fedor put him up against lesnar and watch him fall again.

  • Paceii

    This is a shame I was really looking forward to seeing what EA could do with a sequel.

  • http://www.facebook.com/robwfc Rob Butler

    I think it will be fine Dana said buisness as usual. He said whatever deals strikeforce has thats up to the guy scott who is in charge. I think it will still happen

  • Bill Barber

    Bull s—- Strikeforce was never struggling….on the contrary they are doing so well that a bigger company bought them out before they became too much of a threat!

    • SharpVec

      If they were doing so wonderfully, why would they sell? It’s not like Zuffa just said “Hey, we will buy you now” and that was it.

      • Robbywales

        Moron, they were doing well in their market niche and putting on good shows. You fools act like UFC was dominant from day one. How many years did it take for UFC to become profitable…

      • Robbywales

        Moron, they were doing well in their market niche and putting on good shows. You fools act like UFC was dominant from day one. How many years did it take for UFC to become profitable…

        • SharpVec

          I never said they were doing bad though, did I, “moron”?

        • MMA Boi

          That had nothing to do with other mma shows Nobody knew about mma on tv it was just boxing. plus ufc was a joke way back then but they got better made rules got good sponsors and got ppvs and weekly showings on tv then TUF reality show which povalted ufc over any and every mma company. once pride went bye bye UFC became Undisputed mma leader Biatch.

        • MMA Boi

          That had nothing to do with other mma shows Nobody knew about mma on tv it was just boxing. plus ufc was a joke way back then but they got better made rules got good sponsors and got ppvs and weekly showings on tv then TUF reality show which povalted ufc over any and every mma company. once pride went bye bye UFC became Undisputed mma leader Biatch.

    • Lorre

      theyve been a mess for a long time. all those other promotions that ufc bought over the years were struggling too.

      • Robbywales

        Clearly you know absolutely nothing about MMA.

      • Robbywales

        Clearly you know absolutely nothing about MMA.

    • MMA Boi

      thats right barbor A BIGGER company UFC dude. I would the same thing if i was dana and strikeforce was going to be in trouble cause fedor sucks and now everybody knows it. Overeem is good now but when he fights Lesnar Dos santos Valasquez hell even Carwin or Mir he will come up short. To much hype for fighters who dont no what its like to take on the best.

  • http://www.facebook.com/cpounds CriShon Danger Pounds

    This is a shame if THQ becomes our only option down the line. The Undisputed sequel flopped miserably and I just recently bought EA MMA and love it. If anyone will be dumb enough to keep a grudge to keep putting out a sub-par product, it’s Dana White though.

    • Judo champ 99

      Iv met Dana before hung out with him even. hes awsome. EA sucked and UFC rocked. and as for the whole sub-par product. . . . . Thatll be ur little secret moron

      • http://www.facebook.com/cpounds CriShon Danger Pounds

        He’s a perfectly cool guy but he loves money over quality. Dana would refuse to merge with EA on the UFC games because he’d probably see less of the money. EA was the superior product in terms of gameplay and presentation. I’m guessing you’ve never played EA MMA?

  • http://www.facebook.com/zachary.moya Zechariah Rechazar Moyski

    I guess this sucks, but if your a MMA fan first this is great news.

  • Jwallace0317

    Interesting news. Note: spelling error in the first sentence, “principal” should be “principle.”

  • nick price

    great day for mma fans

    • angry guy

      horrible day for mma game fans, horrible day for mma fighters

      • dooshmcgee

        how would it suck for them you jackoff? now we will get a game where we can put almost anyone against anyone. and this will just keep the fighters working so they dont get ditched by the ufc and have to work for the obvious garbage league

        • Robbywales

          If only your mother had used birth control.

      • Buttmunch81

        Generally a good day for fans, bad day for fighters.

        UFC is swallowing the competition to make a truly elite league but guys such as Overeem (who can’t accept Zuffa’s terms and conditions as it would put him out of the K-1 picture) will vanish into obscurity.

        There will be exceptions where it’s bad for the fans but on the whole it’s good.

        • Anonymous

          Didnt overeem say he wasnt doing k1 anymore?

        • Anonymous

          Didnt overeem say he wasnt doing k1 anymore?

    • Robbywales

      It’s a great day for MMA fans because fighters and consumers have less options and there is less free market competition. Wow, what business school did you graduate from.

    • Robbywales

      It’s a great day for MMA fans because fighters and consumers have less options and there is less free market competition. Wow, what business school did you graduate from.

      • Anonymous

        its a link to the ufc to get showtime fights. not now, but in a few yrs. maybe we will get to see some good strikeforce/ ufc superfights as fighters SF contracts expire. I doubt their fighters gonna renew with SF. So not all bad.

      • Ownage

        obviously ur from business school retard. if ur mad and have a problem with it either get over it or let it be ur problem in loving the wanna be ufc of mma

  • typicallydisapointed

    damn now im stuck playin ufc? this is wack!!!! ea mma was leaps and bounds better than ufc! i still hope they make another one some how cuz im pissed! dana white better see that ea had a much better game on their hands. fuck!

  • angry guy

    Damn this sucks. EA MMA was so much better than ufc even with a subpar roster. Hopefully thq takes some tips from ea and make a decent game eventually. This also sucks for the fighters, without any competion the ufc can pay fighters whatever they feel like paying them. This is why UFC fighters make peanuts compared to boxers eventhough UFC blows boxing away in ppv numbers.

    • idk

      it may blow boxing away dude but boxing has been around forever and theres more of a demand for boxing cause old people and queers dont know that the boxers arent using half of their true skills

    • idk

      it may blow boxing away dude but boxing has been around forever and theres more of a demand for boxing cause old people and queers dont know that the boxers arent using half of their true skills

  • Anonymous

    karma mfers, now bring back my NCAA Basketball

    • UFC Champ

      Yep good news indeed, EA now feels karma ala teh NFL license… great news indeed!

    • divousou

      yea i mean its the gamers getting screwed here. but as long as you feel good because you care about a game that no one else even had on their radar and was canceled. get over it.

      • Anonymous

        no one had on their radar??? Really, GTFO

  • Mostt-B

    EA went about MMA really well and it benefited gamers. This is bad news all around for everyone.

  • AntLan

    EA MMA forced THQ to move off their yearly release schedule and put actual effort into the games. That at least gets credit from me. Afraid THQ will go back to releasing crap like they do with WWE every year.

  • Pingback: “Will the UFC merge with Strikeforce after the Zuffa purchase of the San Jose promotion?” and related posts | topsaladrecipes.com()

  • Beef Jerky Fanatic

    dana white is the next gary betteman

    • UFC Owns YOU

      IDC what anybody thinks but Dana is smart and knows how to make money and eliminate competition. cruel world get over it.Some people up here i believe are just jealous cause their stuck up here bitching about dana and Dana couldnt care less hed rather go F%*# some pornstarz and buy a million doll$$ car and drive around and joke at how small other mma companys are with Rampage and Lesnar chillin in tha back laughin their asses off then go to a strikeforce show and pee and tha cage while fedors getn that ass whooped

  • Unknown known

    No different then what EA did with Madden.

    Sounds like a classic case of chickens coming home to roost!

    • Unknown known

      -than-

  • sheredia

    pasta, i saw the interview with dana white after the deal and he said it would be “business as usual” for strikeforce and remaining contracts would be honored. (which he also said applied to showtime), so this may mean ea sports mma 2 may still have life. he said fighters maybe leave or come to the ufc and there would be no superfights….(at least not yet). i can’t imagine scrapping a game that was gaining momentum and making improvements, especially if the game is profitable. if he wants to increase interest in the sport of mma (which he wants to outdo boxing), then having two games may be a good idea. and may let the best game win…..

  • Loamer

    MOTHER F****ING MONOPOLOYS!!!!!!!!!!!!!!!!!!!!

  • Loamer

    MOTHER F****ING MONOPOLOYS!!!!!!!!!!!!!!!!!!!!

  • Samkaveli

    Great Fuck EA now they know how it feels to be lift out in the cold hahaha.

  • http://profiles.yahoo.com/u/ABLC757UG25E6RN7OECFE57JLA Daniel

    Ouch. Oh well, sucks when it happens to you, right?

    Too bad THQ has a pretty bad track record at making changes year over year…oh wait, that applies to EA as well…

    Hence, why exclusive contracts suck.

  • Jwade3247

    Why are some of you acting as if EA Sports MMA was the companies main money maker?

  • pinero

    too bad ufc cant back out of their deal with THQ and go with EA, ufc 09 and 10 were awesome until i played ea sports mma which is a superior game in my book in both controls and overall gameplay.

  • NoFro904

    What does Dana white have to do with ZUFFA buying strikeforce?
    There still two separate organizations and Coker is still running the Show for Strikeforce.
    And Also i dont see how Strikeforce is struggling?
    Look at this Heavyweight tourny there having, Its Genius.

  • game changer

    huge for me because this opened the possibility of opening up all the good game makers that made up the team. in fact a lot of those guys came from football gameplay so something good could come from this

  • guest

    Have we forgotten that THQ was bought by EA? Could just be that UFC: Undisputed starts playing like EA Sports MMA…

  • guest

    Have we forgotten that THQ was bought by EA? Could just be that UFC: Undisputed starts playing like EA Sports MMA…

  • Anonymous

    maybe Zuffa owning it will stop the delays for the tourney

  • http://www.mycosplayclub.com bleach cosplay

    yea,pretty great news to a MMA fan!

  • Reign

    EA is run by gutless thieves, I hope this one hurt.

  • http://twitter.com/superbus Christopher Bowen

    Here’s my question: what happens to the actual fighters? Dana White is on record as saying that anyone who appeared in EA MMA would never fight in UFC again because of how EA treated him when the UFC was still treading water.

  • http://twitter.com/superbus Christopher Bowen

    Here’s my question: what happens to the actual fighters? Dana White is on record as saying that anyone who appeared in EA MMA would never fight in UFC again because of how EA treated him when the UFC was still treading water.

  • Pingback: UPDATE: EA Comments on UFC/Strikeforce Deal (?) | MensaDad News()

  • http://www.facebook.com/people/Robert-Goodman/1405314534 Robert Goodman

    nah this won’t hurt it at all imo… if anything ea mma 2 might just gain the ufc as an org in ea mma 2 which would add alot of depth to the roster… anyways thq dropped the ball with 2010 they could have made that game so much better on the ground but did not… and the striking has mad glitches where if you countered your opponents punch, or kick that limb curls up in a circle…

  • pete

    Hey PPL, EA MMA is A HIGHLY UNDERRATED GAME, I Thought UFC was good, but i was horribily wrong, if you know how 2 play ea mma, it is a treat guys.

    graphics are miles ahead and gameplay too.
    im a huge ufc fan, but i gotta say ea mma beats ufc undisputed by a long shot.

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