NBA 2K13 Opens With Huge Sales Surge

by
Posted October 12th, 2012 at 12:45 pm

It isn’t just the recent EA Sports titles that are finding success on the market lately. Having released earlier this month NBA 2K13 is tracking 49% ahead of NBA 2K11.

Given that 2K12 arrived during the league lockout it was important to use 2K11 as the barometer as it held the previous high mark in sales for the series. 2K13 is surpassing even the most optimistic expectations and shows no signs of slowing down.

If that trend holds NBA 2K13 will be looking at a total of about 1.6 million for the month of October. It’s a huge number, one that many believed the NBA could never reach even when multiple products representing the league were on the market. 2K11 extraordinarily expanded the reach by double and made it a cultural factor and now 2K13 has taken that number, which was 1.1 million for its first month, and looks to be increasing it by nearly another 50%.

Certainly positive word of mouth and largely enthusiastic reviews played into 2K13’s success but there is a lot more to it now. Where Michael Jordan and a historic focus provided a boost to 2K11 by drawing in consumers who may not have normally purchased a basketball game, having Jay-Z to influence and promote the product with his tremendous reach has attracted another previously untapped crowd. The release of NBA 2K every year has now become an event the relevance of which can only be matched by Madden and FIFA in the sports world. No other series even comes close to those three.

Where 2K11 really excelled was with its legs. It was in the top 10 of video game sales for nine consecutive months. 2K13 will likely be more front-loaded given that it’s not just being discovered and has long since arrived, but it will have the opportunity to make its presence felt through the entire season and should be expected to do just that.

  • Wworne

    Will wait for Keith to say the numbers on 2K13 are bunk and then pull out some fake numbers to support his argument. Pure hypocrisy if he doesnt.

    • Guest

      Huh? Why would he say that? There is no need to spin anything here.

      • Keith.

        Some guys (like Wworne) just aren’t paying attention.

    • mcmax3000

      Nah, a company’s internal numbers (which is all they are… Same as what EA has been releasing about their sports games lately) are only BS if they don’t say what he wants them to say.

  • mcmax3000

    As I said in my comment in the other sales post, I’m glad to hear this game is doing well too.

    As a non-basketball fan, I’ve never really been able to get into it, as I still think it could do better at explaining things to new players, at least in the demos (maybe it does do better in the full game), but from what I’ve played of the demo this year, and seen in the way of gameplay footage, there’s no denying it’s a very high quality game that deserves its success.

    • Bill Bennet

      Aw, aren’t you so sweet. Did some guy wink at you in the showers at the YMCA? You’re just glad about everything today.

      Whatever.

      • mcmax3000

        I apologize… I forgot that positivity about anything is strictly prohibited around here.

        • Bill Bennet

          How about this. I’m glad that you’re fucking glad about about all these great games increased sales and shit. A lot of these games don’t even deserve the numbers they get, so…who cares about YOU being glad?

          You’ve already admitted here, that you don’t know jack shit about sports, so…how is you being glad about their sales numbers, something anybody should give a damn about? It’s just wasted text. People like you comment just to comment.

          • mcmax3000

            I’ve admitted to knowing nothing about Football, and Basketball. Didn’t know they were all sports, but ok. Sure. Apparently the sports I do watch, and play no longer count as sports. Good to know.

            Also, if my comment is “wasted text”, what does that make your comment, which is solely you whining about MY comments?

          • Amen_Ra

            Damn mayne you sound like a little hating ass bitch!!!….I’m just saying!

    • Dave

      As a non-basketball fan, I’ve never really been able to get into it, as I
      still think it could do better at explaining things to new players…..

      You pass the ball to the open player with the best chance to make the shot, you shoot the ball in the basket, you score points. The crowd cheers. Are you smarter than a fifth grader?

      • mcmax3000

        Yes, because knowing the absolute bare basics of the sport translates into knowing all of the controls & strategies in the video game…

        • Dave

          A lot of people don’t play games that they don’t understand or are not “into”. I personally hate hockey. I don’t like watching it, I don’t understand the rules of the game, I have no idea why people are fascinated by it. So…I don’t buy hockey videogames, and I don’t ask that the devs explain more to me, about how to play hockey, when the game has been around for a billion fucking years, just like the sport of basketball. You want hand holding? Go play that arcade shit that EA puts out. I think its called NBA Jam. Don’t blame 2k because you’re not into basketball, so they have to make the game more accessible to YOU. Go play NBA Jam first and then migrate up to 2K.

          • mcmax3000

            I didn’t so much blame 2K, I simply commented on what I would like to see them do. I didn’t say it made NBA 2K a bad game, or anything. Quite the opposite.

            Hell, I didn’t even say they needed to change anything about their current game, just give a little more explanation on what is there to appeal to those who aren’t already fans of the series.

            I play plenty of sports simulations for sports that I’m not really a fan of, and have known plenty of other people that do as well. In fact, I’ve become a bigger fan of sports I’ve previously not cared about at all because of really well made sports games.

            2K obviously doesn’t HAVE to make their game more accessible to me, and I won’t blame them if they don’t, but taking the time to put some options that explain things to new players, especially in a demo, wouldn’t be a bad thing for the series at all.

          • WooRicFlairWoo

            I would suggest googling the rules of basketball or something to get a better feel about what is going on. There are practice modes in the game that teach you the moves and the like. You’re missing out on a really great game!

          • mcmax3000

            I know the rules well enough, it’s more the controls (more specifically on defense) that I’ve never been able to grasp. Putting the practice mode in the demo, where people are most likely going to be playing it without know how, would be really helpful.

          • mcmax3000

            I had to go out today, and saw a cheap version of NBA 2K12 while I was at the store, so I grabbed it.

            It’s funny, because for the people whining about me saying they should include more explanation, at least in 2K12, they have a great tutorial in the full game, so they’re whining about my suggestion, yet it turns out that it’s a feature that’s already there.

            They’d be best served to include that in the demo, and not just the full game.

          • WooRicFlairWoo

            Nice. I’m in the same boat as you when it comes to games like NHL and FIFA. All of my friends played FIFA so I slowly got the hang of what to do. Enjoy 2k12 though!

    • Halo4Life

      Hey dude, why don’t you go on back to Joystiq, and share your glee with the rest of those idiots you hang out with over there.

      • mcmax3000

        So, what? I’m supposed to be pissed off that a well made game is selling well?

    • Amen_Ra

      Well said

      • http://profile.yahoo.com/PRNYYXZW5CPECODQZM2VGFZKI4 Jwaan

        So talking about a problem within a game isn’t “keeping it real” huh?

  • Guest

    NBA assured by EA that next NBA LIVE will meet standard of excellence. TOO FUNNY.
    When is the next NBA Live coming out? Jesus Christ will be back to take a select few of us with him, before that ever happens. These EA people are all comedians. I’m sure the NBA and the 2k team, are still laughing at this very moment, at that pledge of “excellence” from EA. Yeah EA, “its in the game”.

    WOOOOOOOOOOHAAAAAAAAA!!!!

    http://www.joystiq.com/2012/10/12/nba-assured-by-ea-next-nba-live-will-meet-mutual-standard-of-ex/

    • http://profile.yahoo.com/PRNYYXZW5CPECODQZM2VGFZKI4 Jwaan

      Is that necessary? This is about 2k’s sales, correct?

      • Guest

        Is it necessary?

        I wish I had a fuck to give. LOL…oh, my bad, that’s your line.

        • http://profile.yahoo.com/PRNYYXZW5CPECODQZM2VGFZKI4 Jwaan

          Well at least you got me…

          I was just asking. I don’t get why people have to bring EA into everything.

          • H-Town

            Because 2k fan boys are just like a bunch of little girls that go around chanting justin beiber.

  • Keith.

    Vgcharts is showing a nice increase for 2k13 over 2k12’s first weeks sales numbers. Not surprisingly, the reviews on Amazon have also been overwhelmingly positive.

    • Guest

      LOL ….oh the hypocrisy!

      That’s the difference between NBA2k13’s average 5 star reviews, and Madden 13’s average 1 star reviews. No need for Pasta Romney to put these 2K articles through the spin cycle like he does with all these Madden and EA articles. Shameless behavior by Pasta Romney.

    • Guest

      Thats our Keith.

    • Deus Legend

      And there it is.

    • E-T-T

      Why are you pointing out numbers from a site that makes them up as opposed to the real numbers that were released by the company or NPD? Ok then…

      • Keith.

        Hate to break it to you, but vgchartz numbers are no more made up than npd or EA’s “internal estimates, and that’s a fact.

        • http://profile.yahoo.com/PRNYYXZW5CPECODQZM2VGFZKI4 Jwaan

          So what makes EA’s internal estimates different from 2k’s?

          Can you confirm that EA is lying and that 2k is not?

          Or is that 2k bias getting in the way of being honest with yourself and accepting that Madden actually sold well, contrary to what you believed would be the case?

          • Keith.

            Where did I cite 2k’s internal estimates? I cited vgchartz and Amazon’s 5 star reviews for NBA2k13. C’mon, Jwaan…pay attention.

  • JB

    While adding Jay Z to the mix certainly helped, this game did well because it’s a GREAT game. It’s about as close to the real thing that you can get, and that’s what people want in their sports games today.

  • http://twitter.com/toiletting Conrad

    What the hell is wrong with D-Will’s face?

  • RandomGuy

    Yo, Pasta! Any word on EA Sports getting sued by Constomers of Madden, NCAA and others?!

    • mcmax3000

      There was an article on the site a couple of months ago about the proposed settlement, which included them not being able to sign another exclusive deal with the NCAA (and it was unclear if they could sign another deal with the NCAA at all, but definitely not exclusive).

      Haven’t heard anything else since. The NCAA player lawsuit has been more in the news recently than the football monopoly one.

      • RandomGuy

        go to easports litigation [dot] com. Said something about a settlement. I’m wondering if it is legit.

      • RandomGuy

        I got an email about it and I was wondering if it’s from the same guys in Nigeria? Something about a lost uncle.

  • Charles

    Pastapadre have u guys told 2k about the my player mode siming all the games after u play the allstar game yet?

  • MARZ76

    what was the percentage for 2k10?…..it had crew up

  • What Idiots

    LMFAO God damn mcmax3000 made Halo4Life, Dave, and Bill Bennett look like the bitches they are. Ha ha, always good to make those 3 look like the jokes they are

  • MARZ76

    i just want to say stop 360 ports when its multiplatform games its always issues an bs

  • MARZ76

    i just want to say stop 360 ports when its multiplatform games with all its bs issues….360 ports are just horrible sad an f’d up

  • MARZ76

    i just want to say stop 360 ports when its multiplatform games with all its bs issues….360 ports are just horrible sad an f’d up

  • MARZ76

    2k is suffering the same thing madden is suffering,both games was made on 360. i dont get it if you have a product that has to many issues being made by a company that ports it also wouldnt u just stop making it threw them? look at all the issues all games been having that are multiplatform games,then the port from that console ”360” its horrible. if u want games cheaply,lazy,horrible,outdated tech made games you make it on the 360 if u want good quality games u make it on the ps3.

  • Wfowler22

    How, in any way, is that Deron Williams?

Sponsors
Categories
Featured Video