First retailer deals for NBA Live 18

Posted October 11th, 2017 at 12:15 pm

NBA Live 18 never had a chance in the marketplace to sell even at a reduced $40 pre-order price. No one, including publisher EA Sports, would have expected otherwise. The goal instead was to reestablish some credibility, get a few people on board with the series over the next year through various means (demo, EA Access, price drops, possible stumbles by competition) and hopefully see the signs of progress with the release of an NBA Live 19.

It remains to be seen whether Live 18 will be the long-awaited turning point for the series but we’re now onto the phase where retailers are lowering the price due to lack of demand. Best Buy has the game for $30 but even better is the $24 for Gamers Club members and Gamestop is also selling it for $30. Amazon, which generally follows the lead of other retailers, has yet to come off the $60 which is never going to move any copies – though a third party currently has some up for $40 plus shipping. (Update) Amazon now has the PS4 version for $30.

Those with interest that decide to wait it out a little longer will have good opportunities in the future with NBA Live 18 likely to be $20 or less for Black Friday and its entry into the EA Access Vault on Xbox One to look forward to in the front half of next year.

  • MoneyMayweather

    I bought it for 35 on EA access and been playing every week since.

    • hungryandrew

      What a shocker.

  • Keith.

    Maybe they should scotch tape it to a ham sandwich and try selling it.

    • hOv

      a ham sandwich would cost 2,000 VC in NBA 2k18

      • SockfulOfNickels

        Comment of the year

  • Bigman

    It’s a shame when people won’t buy a game that’s 40 dollars but will buy vc for 40 dollars or even more. Live to me is way better than 2k. 2k hides its outdated gameplay with tons of modes that don’t work or come up short. All time teams don’t even have all the great players like for instincts wheres Andrew Bynum and number 24 Kobe Bryant. But u have Derek fisher as a great? Lol.

  • B money

    Real back in the day NBA live fans like me really do appreciate live 18 never like the 2k the Crowd dont even stand up!!!!!!!!!

  • WilsonRamos

    Got it for 35 $ cos of Sony messing the time up well worth it

  • WilsonRamos

    The game has many flaws but they have the most important factor it is fun.2k is a much deeper game but they have ruined it by trying to squeeze every last dime through VC and neglected the fun. As pasta said starting you off as the worlds worst player to force you to buy VC