10/16 Box Office Results
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This is shaping up to be a huge weekend for the movie industry. All three major releases and the expansion of another would be considered successes based on their Friday take.
Where the Wild Things Are opened big on Friday with a take of 12 million. The usual 3X multiplier would be a little on the low side considering the demo the movie appeals to and the relatively good word of mouth the film is receiving. WTWTA looks as though it will finish the weekend with about 38 million which is right near my predicted 36.
Industry expectations for Law Abiding Citizen were around 10-12 for the weekend and I thought it would be stronger than that predicting 15. It looks like everyone underestimated the draw of the movie as it pulled in 7.5 million on Friday. For the weekend it should finish up near 20 million. Make sure to check out my review of Law Abiding Citizen.
Paranormal Activity expanded to 760 theaters and was able to pull in 6.7 million yesterday. That should lead it to another astonishing take for the film this time 18 million for the weekend. The Stepfather pulled in more than expected with 4.3 million on Friday. It should come out of the weekend with about 11 million.