EA Sports Nabs Lionel Messi to Become Face of FIFA
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A multi-year agreement has been reached between EA Sports and FC Barcelona/Argentina superstar Lionel Messi to represent the FIFA division for the company. Beginning with FIFA Street in March, on which he is featured as the cover athlete, Messi will be heavily utilized in all facets of marketing for the FIFA products.
The multi-faceted partnership will see Messi become an EA SPORTS Ambassador. He will become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities around the world for the critically acclaimed FIFA Soccer franchise. EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
Messi had been the cover athlete for FIFA’s rival Pro Evolution Soccer (PES 2009-2011). 10 new screenshots have been added to the FB album and continue on to check out the announcement video which features Street footage.