EA Sports has released a new trailer for Madden NFL 25 and this one details the new Madden Share feature. Though the news relates to the 360/PS3 version the fact that EA has declared the One/PS4 version will be similar or near identical in feature sets (besides what it is offering extra with the Ignite engine) means it can probably be expected there as well.
Madden Share includes the ability to distribute and download custom rosters, sliders, playbooks, and highlights. Unlike last year custom playbooks can be taken into Connected Franchise.