Press Row Podcast: The evolving marketing of sports video games

Posted August 4th, 2017 at 8:30 am

In recent years video game publishers have made dramatic shifts in how they promote their upcoming products. Whether it’s holding back information longer or who it is that gets early access to spread information and media, the marketing landscape has changed as fewer games are released and they become more reliant on generating year-round digital revenue.

In this episode of the Press Row Podcast we discuss why marketing tactics are evolving and whether any consumer concerns are justified. Madden NFL 18 is currently in the hot seat with some fans for still not having shown off any gameplay despite it being under two weeks now until it goes out through the EA Access trial. Other topics include NBA Playgrounds offering $10 DLC to unlock the entire roster, NBA 2K18 on Switch releasing digital only at first, and NBA Live 18 announcing a demo but still lacking an actual release date or the ability to pre-order.

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