2K Calls Out EA on NBA Live 10 Patch

In a post on their official forums (which has since been deleted) 2K Sports community manager Ronnie Singh responded to the wide-spread sentiment that the recently released NBA Live 10 patch took into account community feedback. The patch for NBA 2K10 won’t be arriving for some time still and the positive response to the Live patch along with it being out in time for the start of the NBA season prompted the following response:

To say that the Live patch was based on community feedback is outrageous. There is no way they could get days/weeks of feedback, build a patch to fix all their issues, have passed cert, etc. without a very simple thing: they were building the patch before release. I shouldn’t even have to make you clear about this. You guys saw our efforts to get actual feedback as we put up countless threads about it. That’s real effort.

Just like the constant shots at EA on Twitter this statement is at best unprofessional. It would be one thing if 2K10 was overwhelmingly well received but with the poor framerate, numerous glitches, and non-functional online play there isn’t much reason they should be taking shots at the competition. It doesn’t take community feedback to recognize those core issues with the game.

One aspect that isn’t being taken into consideration here is the early release of the NBA Live 10 demo. Feedback started being collected then with one prime example being suggestions that EA add a manual backdown mechanic, which they immediately responded to and included in the patch. The early demo has proven beneficial as community feedback has been directly taken into consideration in recent games such as Live and NHL 10. They both arrived nearly a month in advance of their respective release dates. On the other hand NBA 2K10 did not release a demo for the 360 until a week before the game came out while the PS3 got it over a week after release and they chose not to put out a demo at all for NHL 2K10.