Guardians of the Galaxy Shatters August Box Office Record

Posted August 3rd, 2014 at 9:15 am


Marvel’s Guardians of the Galaxy was expected to challenge for the highest opening weekend in August box office history but it blew right past 2007’s Bourne Ultimatum which pulled in $69 million. Guardians finished the weekend with an estimated $94 million. That makes it the third biggest opening of the year behind only Transformers: Age of Extinction ($100 million) and Captain America: The Winter Soldier ($95 million).

The tracking crafted from within the industry of $60-70 million obviously didn’t completely grasp the widespread appeal of Guardians which played well to all ages and demographics, in a summer of moviegoer fatigue with disappointing films (so many of which were sequels) that lacked originality. Fantastic reviews and word of mouth have helped carried it beyond just a big opening day and with strong legs it could soar to become the top grossing movie of the year. Right now that is Winter Soldier at $258 million which barely edged out The Lego Movie. Certainly the $300 million mark isn’t out of the question with Guardians.

It’s funny to go back now and look at initial reaction to Marvel announcing the movie. A lesser-known property, without a big star to carry it, that would feature a talking raccoon and tree. Some thought it could be a bomb – or at least it could never be as successful as the studio’s other films. Now Marvel has another franchise on their hands that some are calling the Star Wars for a new generation. The sequel has a release date set of July 28, 2017.